SearchCap: Bing search app, SEM automation & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing search app for iOS & Android gets new music, video & map features
Bing’s making it easier to find song titles, as well as add Netflix and Amazon movie titles to your watchlist on mobile.
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The SEM automation primer
Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.
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6 e-commerce link building tactics that still work in 2016
Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.
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Search in Pics: Google NYC 10 years, keyboard pranks & a folding table
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google NYC 10 year anniversary birthday cake: Source: Instagram…
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SearchCap: Google search games, AMP experiments & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google search games, AMP experiments & more appeared first on Search Engine Land.
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AMP now supports A/B testing and other experiments
Check out the new amp-experiments component that lets you easily test different variations of your AMP pages.
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Google rolls out new solitaire & tic-tac-toe games directly in search
A quick query for “solitaire” or “tic-tac-toe” will surface either game within both desktop and mobile search results.
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Google now requires more reviews for Seller Ratings to show in ads
The higher threshold will put added pressure on smaller businesses to gather reviews.
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Spell-check your new expanded text ads with this AdWords script
Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors.
The po…
ScribbleLive buys SEO platform Linkdex
The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.
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7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.
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US National Parks Google doodle surfaces list of parks from Crater Lake to Acadia
Doodler Sophie Diao says she hopes the doodle she designed inspires everyone to enjoy the outdoors.
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SearchCap: PPC tips, link structure & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: PPC tips, link structure & more appeared first on Search Engine Land.
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Optimizing your internal link structure
SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links.
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3 things every PPC beginner needs to try
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you!
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SearchCap: Google drops “mobile-friendly” label, Bing Ads & AMP for e-commerce
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google drops “mobile-friendly” label, Bing Ads & AMP for e-commerce appeared first on Search Engine Land.
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Google warns it will crack down on “intrusive interstitials” in January
Google will reinforce its emphasis on the mobile search experience with a new penalty affecting “intrusive interstitials” on mobile web pages.
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Google dropping “Mobile-friendly” label from search results
Google says the change is designed to declutter its search results.
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Bing Ads opens pilot access for Expanded Text Ads
Advertisers can apply now to begin testing ETAs in their campaigns.
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