How a Google Analytics change may be skewing your view of SEO’s value
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.
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SEO request for proposal (RFP) questions: what to expect
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.
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The Neverending Story book Google doodle marks 37th anniversary of children’s novel
Designed by Sophie Diao, “The Neverending Story” doodle was inspired by artwork from the book’s original edition.
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SearchCap: Google real time carousel, In Apps search & AdWords sitelinks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Local citations are dead; long live local citations!
Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be.
The post Local citations are dead; long l…
Why it’s time to re-evaluate your AdWords account structure
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure.
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Account-level sitelink extensions coming to AdWords
The new feature is currently rolling out.
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Google introduces the ‘search live coverage carousel’ for real-time indexing & search results
Is this the real time Google indexing API? Google is now piloting the search live coverage carousel which is powered by AMP and Atom.
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Google’s mobile friendly label has now been removed from the search results
Google officially says goodbye to their mobile friendly label this morning. The mobile friendly label no longer shows up in the search results.
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Billions served: PC search is down but query volume is way up for Google
Mobile searches now constitute between 50 and 60 percent of queries in the US market.
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Google launches “In Apps,” a way to find content within apps on Android phones
Somewhat similar to Apple’s Spotlight, the new feature allows you to search your Android phone for content, as opposed to the web.
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SearchCap: Google Merchant Center update, SEO & Chrome
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google debuts a brand new look for Merchant Center
A much needed face lift also includes some new features.
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Five free Chrome extensions for SEO practitioners
Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis.
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Moving your SEO program beyond discovery
As search engine optimization (SEO) professionals, we want to help new customers discover our clients’ businesses — but columnist Casie Gillette reminds us that being there for the customer after they’ve already discovered us is just as important.
Th…
Search competitor analysis: backlinks, keywords and pages
Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.
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SearchCap: Google review guidelines, Panda mode & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]
What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates.
The post With Panda in stealth mode, why Google’s quality updates should be on…
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Test points to likely influence of click-through rate on search rankings
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.
The post Test points to likely influence of click-through rate on search rankings appeared first on Search Engine Land.
Plea…
Google updates local reviews schema guidelines
Now only reviews “directly produced by your site” can have local reviews markup, according to Google.
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