SearchCap: Not Google Penguin, Google local update & Shop the Look Google ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google rolls out Campaign Groups in AdWords
Reporting feature makes it easier to monitor performance across multiple campaigns.
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“Enterprise Call Analytics Platforms: A Buyer’s Guide” updated for 2016
As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. This 39-page MarTech Intelligence Report examine…
Amp up your skills with an SEO or SEM workshop
Classes are in session, and not just for the kids. Polish your SEO & SEM skills at any of the four incredible full-day workshops on Monday, September 26. All workshops are held the day before SMX East kicks off in New York City. Here’s a preview: Advanced AdWords Training: Paid search continues…
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Google testing mobile Shop the Look ads for apparel & home products
Looks are culled from partners including Polyvore and Curalate with related products featured in Shopping ads.
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Google said Friday’s update was not due to the Penguin algorithm
Google’s John Mueller told us to cross off Penguin from the list of explanations for the Google update from this past Friday.
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Is Google filtering your business in the local search results?
Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter.
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Local SEO in 2017 and beyond: managed strategy vs. automation
There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results.
The post Local SEO in 2017 and beyond: managed strategy vs. automation ap…
Don’t get duped by duplicate content: 8 quick checks for every SEO
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it.
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Labor Day Google doodle marks holiday honoring the American workforce
Today’s Google logo has been switched out with a doodle depicting men and women at work.
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SearchCap: Google algorithm update, SEO business & PPC updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google algorithm update, SEO business & PPC updates appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Is SEO right for your business?
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
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Is a big Google search update happening? Chatter thinks so.
The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results.
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How you can better communicate PPC industry updates to clients
PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues.
The post How you can better communicat…
Search in Pics: John Krasinski at Google, Google sorbet & Bing Ads prize box
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing Ads prize box: Source: Twitter Google sorbet: Source: Instagram Google…
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SearchCap: Google forecasting, SEO analytics & RFPs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google forecasting, SEO analytics & RFPs appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google’s premium-level Ad Grants program no longer accepting applications
The Grantspro program offers non-profits up to $40,000 per month in search advertising grants.
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Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google
A step-by-step look at getting more granular estimates from Keyword Planner.
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Fixing historical redirects using Wayback Machine APIs
Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API.
The post Fixing historical redirects using Waybac…
The dust has settled on AdWords expanded text ads. What now?
Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.
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