Search takes to the cloud as users engage with new actions
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
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Bing Ads launches Structured Snippets for text ads
The extension is rolling out globally.
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Common PPC mistakes and how to avoid them
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.
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Using social metrics + SEO + questions to create content that drives inbound traffic
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.
The post Using social metrics + SEO + questions to create content that drives…
Google bumps Expanded Text Ad deadline to January 31, 2017
Issues a set of dos and dont’s for testing expanding text ads.
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SearchCap: Google AdWords login, keyword planner bug & Bing Ads bulk editing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing Ads apps keep getting more useful, now with bulk editing
Hints of more improvements to come.
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Two weeks to SMX East – Register now!
In two weeks, SEOs and SEMs will gather at largest search marketing conference on the East Coast: SMX East. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers. Here’s what you’ll get: Tactics you can use immediately. SMX East offers 50+ sessions…
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When to end your client/link provider relationship
Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it’s time to say goodbye.
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Ple…
Sustainable competitive advantages in digital marketing
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
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New: Access up to 5 AdWords accounts with one login
Also, no need to confirm user access invitations anymore.
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Seeing Google Keyword Planner down? You’re not alone
Many users with active campaigns are unable to access Keyword Planner.
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Yma Sumac Google doodle celebrates the “Peruvian Songbird” soprano
Born in the mountains of Peru, Sumac won worldwide recognition for her five-octave vocal range.
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SearchCap: Google AdWords experiments, Google profiles & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments
Retirement of the legacy testing tool will begin the week of October 17.
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Upcoming webcast: How to optimize search, Facebook, and display ads to drive offline sales
How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to understand how market…
Digital transformation is like changing a tire while driving. Challenging… but possible.
Back in 2007, I took a job with a large software company that built a massive but traditional software business. My team was challenged with shifting our enterprise CIO customers perspectives away from traditional products to cloud-based enterprise off…
8 tips to make sure your Google profile images boost your local search results
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.
The post 8 tip…
SearchCap: Google AdWords ad preview, Bing autocomplete, & illegal linking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AdWords ad preview, Bing autocomplete, & illegal linking appeared first on Search Engine Land.
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Bing improves autocomplete suggestions for academic paper & movie title queries
Bing says autocomplete suggestions for movies will analyze a user’s natural language and intent to deliver the most likely interpretations.
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