New EU copyright rules: basic fairness or punitive media subsidy?
Europe sees a fairer marketplace, Google sees a bonanza for lawyers.
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SearchCap: SEO vectors, Google data studio & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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What is Google Data Studio and how can you use it?
Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.
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Using word vectors and applying them in SEO
Contributor JR Oakes takes look at technology from the natural language processing and machine-learning community to see if it’s useful for SEO.
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SearchCap: Google algorithm update, iOS10 widgets & images in mobile
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google algorithm update, iOS10 widgets & images in mobile appeared first on Search Engine Land.
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The immediate results of link building
While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies.
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How to manage local listings for enterprise brands
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen.
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Google downplays the Google algorithm ranking update this week as “normal fluctuations”
Was there a major Google algorithm change this week? Many webmasters believe so.
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Google mobile search results now showing images in the snippets
Google is now showing images in the mobile search results for product-like queries. Do you like the new mobile search snippets?
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Search in Pics: Bing Ads agency awards, Google baby bib & crossroads
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing Ads agency awards event: Source: Twitter Google baby bib: Source:…
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There’s no Google Search widget for the iOS 10 Search screen: why that matters
Google search could be on the iOS Search screen with a widget, if it wanted. Why isn’t it offering that option to its users?
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SearchCap: Google images, mobile shopping & election hub
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google images, mobile shopping & election hub appeared first on Search Engine Land.
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Is Google showing fewer image boxes in its search results?
You are now 50% less likely to see the image box show up in your Google search results page. Is it a bug or a feature?
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7 advanced tips for Google Shopping ads
As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.
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Bidding on the competition: Is it really worth it?
Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.
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The biggest Google ad updates are also the quietest
Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.
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Google: Search the primary and most often used mobile shopping tool
Survey says nearly 90 percent of mobile consumers turn to search first.
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Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues
Google says election-related searches for this election cycle are up 240% over 2012.
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SearchCap: Google extended text ads, Bing Ads structured snippets & Doodle 4 Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google extended text ads, Bing Ads structured snippets & Doodle 4 Google appeared first on Search Engine Land.
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2016 Doodle 4 Google contest asks students to look to the future
Students in grades K through 12 have until December 2 to submit artwork based on the theme: “What I see for the future.”
The post 2016 Doodle 4 Google contest asks students to look to the future appeared first on Search Engine Land.
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