What’s the Google AdWords Health Score and how is it different from existing tools?
AdWords recently released a Health Score feature that ‘grades’ your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.
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Google updates Penguin, says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
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El Santo Google doodle honors Mexican wrestler Rodolfo Guzmán Huerta
Credited with popularizing the Mexican sport of lucha libre wrestling, the legendary wrestler would have been 99 years old today.
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SearchCap: AdWords call tracking, SEO failures, & SERP tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Setting up AdWords website call conversion tracking just got a bit easier
Track calls from the phone number on your website with a couple of pieces of code.
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6 reasons why SEO fails, and how you can succeed at it
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.
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9 tools to help you succeed with Google SERP features
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.
The po…
Autumnal Equinox Google doodle welcomes first day of Fall in the Northern Hemisphere
To mark the Autumn season, Google brought back the same artwork from its Vernal Equinox doodle earlier this year.
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Ple…
SearchCap: Google app deep links, AMP reports & the Possum update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Everything you need to know about Google’s ‘Possum’ algorithm update
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’
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4 ways to improve your value as a strategic SEO partner
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.
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Google AMP error report in Search Console scans for errors differently now
You may see more or less AMP errors in your Google Search Console report. No need to worry, it was an internal change and does not impact ranking or indexing.
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Google will show AMP URLs before App deep link URLs in mobile results
Your readers download your mobile app? Well, Google won’t be sending them to those deep links if you have AMP URLs active on your web site.
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SearchCap: AMP live in Google, Bing partners with CBS & EU copyright
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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MarTech Europe preview: here’s what to expect in 6 weeks
We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the…
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Bing partners with CBS Interactive in syndication deal
The deal is aimed at boosting mobile search volume and share for the Bing network.
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AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results
Google reiterated that the move does not include a rankings change.
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The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
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What Netflix can teach us about long-tail keyword research
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at.
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Act now: your chance to learn actionable SEO and SEM tactics ends soon. SMX East is next week!
SMX East kicks off in just a few days! Why settle for flat SEO and SEM performance? Get actionable SEO and SEM tactics and best practices in retargeting, AdWords scripts, backlinks, adaptable content and more. View the exceptional content in our agenda, then register for the ultimate search…
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