Content and SEO: Building linkable content

What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.

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How do you deal with local SEO KPIs that don’t pass the smell test?

We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis.

The post How do you deal with local SEO KPIs that don’t pass the smell test? appeared first on Search Engine…

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It’s your last chance to save £200 on MarTech

At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and success. Find out their secrets for building their marketing stacks… and doing it right. Register for an All Access Pass by Friday and pay only £1,095 —…

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Case study: JavaScript blocking Google’s view of hreflang

Contributor Sam Gipson troubleshoots issues with a client’s hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags.

The post Case study: JavaScript blocking Google’s view of hreflang appeared first on Search Engine Land.

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Google adds new schema named “Science Datasets” for marking up scientific or government data

A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government data.

The post Google adds new schema named “Science Datasets” for marking up scientific or government data appeared first on Search Engine Land.

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Plan device-specific user experience strategies with Google AdWords’ bid modifier

Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

The post Plan device-specific user experience strategies with Google AdWords’ bid modifier appeared first on Search…

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Search in Pics: Google pills, sleep cot & Elle Exxe performs

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pills: Source: Instagram Google Doodle postcards: Source: Twitter…

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