Google Search Console removes sitelinks demotion feature
After 9 years, Google has decided to drop the Sitelinks demotion feature from the Google Search Console.
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Google says Penguin 4.0 roll out now complete
If you haven’t seen a Google Penguin recovery by now, you may still need to do some link clean up. Google Penguin 4.0 is now fully rolled out.
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SearchCap: Attribution modeling, AdWords Budgets & personalizing local content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Rethinking today’s attribution problem in digital marketing
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns.
The post Rethinking today’s attribution problem in…
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How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.
The post How should your ad budget impact c…
Best practices for personalizing content at the local level
Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local…
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SearchCap: Google’s quality updates, link building & agenda for MarTech Europe
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google’s quality updates, link building & agenda for MarTech Europe appeared first on Search Engine Land.
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Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
In the second installment of his two-part series on Google’s quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.
The post Why Google’s quality updates should be on your algorithmic radar [Part 2]: The…
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I’ll stop the world and link with you
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
The post I’ll stop the world and link with you appeared first on Search Engine Land.
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Google looking at how to measure brand awareness for search
Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google’s UX team is looking at ways to measure brand awareness.
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See the complete agenda for MarTech Europe
Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s…
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SearchCap: Google Penguin links, link labels & RGB to Hex answers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Penguin links, link labels & RGB to Hex answers appeared first on Search Engine Land.
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Google Penguin looks mostly at your link source, says Google
When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site.
The post Google Peng…
Google labels your links, such as “footer” or Penguin-impacted
Google’s manual action team has access to look at a page’s link labels and may use that to dig deeper into the site’s activities.
The post Google labels your links, such as “footer” or Penguin-impacted appeared first on Search Engine Land.
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Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate.
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Google puts RGB-Hex color converter in search results for “RGB to Hex” queries
Often used for web design and graphic design work, an RGB color conversion tool determines exact color values.
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Forget about unique content. Try actually BEING local!
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won’t be enough to help you stand out from the crowd.
The post Forget about unique content. Try actually BEING local! appeared first on Search Engine Land…
SearchCap: AMP stats, AdWords & Salesforce & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: AMP stats, AdWords & Salesforce & local SEO appeared first on Search Engine Land.
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Exploring a newly-granted Google patent around social signals
Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results.
The post Exploring a newly-granted Google patent around social signals appeared firs…
AdWords rolls out Salesforce account linking for automated conversion imports
The conversion data import solution is coming out of beta.
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