[Reminder] Upcoming webcast: Take back control of your content
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing…
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Google on what’s important for 2017: Machine learning, AMP & structured data
We asked Google’s Gary Illyes what SEOs and webmasters should think about as this year closes.
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Dear Google, how about OS targeting? Programmatic search?
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
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Hermit Crab SEO
You’ve heard of Barnacle SEO, but what about Hermit Crab SEO? Columnist Bryson Meunier sheds some light on this troubling black hat practice and urges search engines to do something about it.
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What are Google’s Gary Illyes’ favorite ranking signals?
Gary Illyes from Google loves Penguin, Panda and localization algorithms.
The post What are Google’s Gary Illyes’ favorite ranking signals? appeared first on Search Engine Land.
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MarTech Europe is just 2 weeks away. Don’t miss out!
As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organizations’ technology, marketing and management to serve evolving customer needs. The agenda is packed…
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SearchCap: Google Panda demotes, Google News fact check & keyword research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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The ins and outs of keyword research
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
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What Google’s experimental content podium means for SEO
What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers.
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What you need to reach the big leagues of local SEO
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.
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Google Panda demotes or adjusts your rankings down — it does not devalue
Gary Illyes from Google told us Google’s new Penguin 4.0 algorithm devalues spam, ignores it — but Panda demotes the spam by adjusting the rankings down.
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Search in Pics: Google test tube pencils, basketball & SEO mud
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google basketball court: Source: Instagram Google indoor office swing:…
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Google News adds “Fact check” label for articles that contain fact-checking content
Google says articles that include the schema.org ClaimReview markup will have the Fact Check tag.
The post Google News adds “Fact check” label for articles that contain fact-checking content appeared first on Search Engine Land.
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SearchCap: Google Penguin done, Sitelinks demotion & new mobile index
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Penguin done, Sitelinks demotion & new mobile index appeared first on Search Engine Land.
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Yahoo is using display ads to drive search traffic for competitive terms
Ads link directly to search results for terms across a number of competitive verticals.
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Google launches new AMP testing tool
Check out the new AMP testing tool in the Google Search Console, it combines AMP and structured data errors with a live preview.
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Google to divide its index, giving mobile users better & fresher content
Currently, Google has a single index of documents for search. Google’s Gary Illyes announced they plan on releasing a second search index, mobile and desktop – with mobile being the primary.
The post Google to divide its index, giving mobile users better & fresher content appeared first on…
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Google’s latest voter search tool serves up ballot information & polling places
Queries for “who’s on my ballot” and “where to vote” delivers an interactive tool that lists candidates and polling locations.
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Are there PPC monsters lurking inside your paid search account?
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
The post Are there PPC monsters lurking inside your paid s…
What Google’s recent RLSA updates mean for advertisers
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.
The post What Google’s recent RLSA updates mean for advertisers appeared first on Search Engine Land.
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