13 uses for keyword research to help you win in the search engines
Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.
The post 13 uses for keyword research to help you w…
For manufacturers selling in retail chains, Google launches affiliate location ad extensions
The extension lets manufacturers to show users nearby retail chains in which their products are carried in their AdWords ads.
The post For manufacturers selling in retail chains, Google launches affiliate location ad extensions appeared first on Searc…
10 reasons why SEO is just like fitness
Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes.
The post 10 reasons why SEO is just like fitness appeared first on Search Engine Land.
Plea…
SearchCap: Trump & Clinton Google space, SEO alive & Keyword Planner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Trump & Clinton Google space, SEO alive & Keyword Planner appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Connect audience insight to your SEO strategy
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
The post Connect audience insight to your SEO strategy …
Why crawl budget and URL scheduling might impact rankings in website migrations
You’ve down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget.
The post W…
SEO is not dead; it’s just a shape-shifter
Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was.
The post SEO is not dead; it’s just a shape-shifter appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google adds forecasting and trend data for existing keywords in Keyword Planner
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.
The post Google adds forecasting and trend data for existing keywords in Keyword Planner appeared firs…
How Trump & Clinton have failed to use free space in Google for US presidential candidates
For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.
The post How Trump & Clinton have failed to use free space in Google for US presidential candidates appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SearchCap: Google Shopping, Google’s HTTPS algorithm & Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Shopping, Google’s HTTPS algorithm & Google Assistant appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google’s HTTPS algorithm still only looks at the URL to give ranking boost
Believe it or not, insecure web pages can still get the HTTPS ranking boost.
The post Google’s HTTPS algorithm still only looks at the URL to give ranking boost appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Enterprise SEOs, unite! The SMX East 2016 session recap
What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.
The post Enterprise SEOs, unite! The SMX East 2016 sess…
How Google uses machine learning in its search algorithms
Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain.
The post How Google uses machine learning in its search algorithms appeared first on Search Engine Land.
Pleas…
3 things to do after a major Google algorithm update
Heard about a new update to Google’s organic search ranking algorithm? Don’t panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.
The post 3 things to do after a major Google algorithm update ap…
Google Assistant is only an incremental advance over current voice search
High expectations made me want it to do more and be more naturally conversational. That will come.
The post Google Assistant is only an incremental advance over current voice search appeared first on Search Engine Land.
Please visit Search Engine La…
Google AdWords click-to-text message extension is coming out of beta
With the new mobile ad extension, users will be able to connect with advertisers via SMS.
The post Google AdWords click-to-text message extension is coming out of beta appeared first on Search Engine Land.
Please visit Search Engine Land for the full…
SearchCap: Google Flights updates, SEM testing & MarTech Today launch
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Flights updates, SEM testing & MarTech Today launch appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Flights now shows expected airfare cost increases & filter for hotel discounts
During the coming weeks, Google Flights will also roll out email notifications to alert users when prices expire for tracked flights or routes.
The post Google Flights now shows expected airfare cost increases & filter for hotel discounts appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Just launched: Search Engine Land’s new MarTech Today website!
Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.
The post Just launched: Search Engine Land’s new MarTech Today website! appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.
The post Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016 a…