Conductor adds Insight Stream to its Searchlight platform
The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
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New MarTech Intelligence Report: Digital Analytics Platforms
With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report …
Long-term SEO: Proving the value now
How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.
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Penguin 4.0: Necessary and positive improvement
Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.
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Criteo launches Predictive Search to automate Google Shopping campaign optimizations
The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.
The post Criteo launches Predictive Search to automate Google Shopping campaign optimizations …
SearchCap: Bing Ads new campaign setup process, SEO on a budget & today’s Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads new campaign setup process, SEO on a budget & today’s Google Doodle appeared first on Search Engine Land.
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Don’t miss MarTech Europe next week. Hope to see you there!
I’m sure you’ve seen that MarTech Europe is next week, 1-2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: leading brands will share how they’ve integrated marketing…
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Bing Ads rolls out a new, more comprehensive campaign setup process
The new workflow offers more access to features and functionality during the initial setup.
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Using PPC brand protection to decrease campaign costs by 51%
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.
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Pleas…
SEO on a budget: How a small manufacturer started a program from scratch
Think you don’t have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.
The post SEO on a budget: How a small manufacturer…
Antoni van Leeuwenhoek Google Doodle marks Father of Microbiology’s 384th birthday
Designed by Doodler Gerben Steenks, today’s Doodle pays tribute to the Dutch scientist credited with being the world’s first microbiologist.
The post Antoni van Leeuwenhoek Google Doodle marks Father of Microbiology’s 384th birthday appeared first on Search Engine Land.
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SearchCap: Google featured snippet failure, Bing radio search & AdWords targets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google featured snippet failure, Bing radio search & AdWords targets appeared first on Search Engine Land.
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Direct answer fail: Google gives only one side of proposed gun ammo & magazine law
Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines that’s on the ballot within the state this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding…
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Personalized Local Content: Frightful or Insightful?
Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local…
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Is your location data being held hostage?
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.
The post Is your location data being held hostage? appeared first on Search Engine Land.
Plea…
The eerie future of AdWords targeting
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.
The post The eerie future of AdWords targeting appeare…
How to dominate local SEO: more challenging in an evolving local search environment
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.
The post How to dominate local SEO: more challenging in an evolving local search env…
Search in Pics: Google massage room, Tom Daley & coffee sleeves
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google coffee sleeve: Source: Instagram Google massage room: Source:…
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Bing’s partnership with TuneIn lets users listen to radio stations directly in search
The Bing-TuneIn partnership will bring more than 10,000 stations directly into Bing’s search results for ‘online radio stations’ query.
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SearchCap: Google affiliate extensions, SEO fitness & keyword research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google affiliate extensions, SEO fitness & keyword research appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.