When going HTTPS, don’t forget about local citations!
Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.
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Halloween Google Doodle treats searchers to Magic Cat Academy game a day early
Halloween isn’t until tomorrow, but Google is already celebrating by replacing its logo with an interactive game filled with ghosts and a magic cat.
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SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Report: AMP causing monetization frustration among some news publishers
Some publishers, such as CNN and The Washington Post, are having good experiences, however.
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The SEO power of portfolio entries, case studies & testimonials
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
The…
Micro-moments and beyond: Understanding and optimizing for consumer intent
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.
The post Micro-moments and beyond: Understanding and optimizing for consumer i…
Due to a bug, AdWords Partners are told their Search Ad specializations have expired
The bug is also affecting company specialization data in Partner accounts.
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Search in Pics: Google bumper car, pop up stores & Halloween decorations
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Partners pillow: Source: Instagram Google Halloween: Source:…
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It’s not too late to maximize your Google Shopping in time for the holidays
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…
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SearchCap: Voice search, Bing Ads & scary SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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It’s scary how many ways SEO can go wrong
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
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A Penguin’s Tale: Responding to the latest update
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.
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Now you can share budgets in Bing Ads, too
Assign one budget across a set of campaigns to save time monitoring and adjusting allocations.
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Comparing Google Assistant on Pixel to Apple Siri on iPhone 7
Watch YouTube creator Marques Brownlee have Google and Apple battle it out over their smartphone voice assistants.
The post Comparing Google Assistant on Pixel to Apple Siri on iPhone 7 appeared first on Search Engine Land.
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SearchCap: Bing Ads expanded text ads, Merkle report & VR
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads expanded text ads, Merkle report & VR appeared first on Search Engine Land.
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Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3
Still, mobile spend increased significantly year-over-year, and Google product listing ads continue to drive growth.
The post Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3 appeared first on Search Engi…
Pull live inventory data from your product database and place it in your search ad copy
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.
The post Pull live inventory data from your product database and place it in your …
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.
The post Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO…
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Bing Ads releases Expanded Text Ads globally
Advertisers can create new expanded text ads in Bing Ads or import them from Google AdWords.
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SearchCap: Conductor’s Insight Stream, long-term SEO & Criteo’s Predictive Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Conductor’s Insight Stream, long-term SEO & Criteo’s Predictive Search appeared first on Search Engine Land.
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