For e-commerce success: SEO > aesthetics
For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website SEO-friendly.
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[Reminder] Live webcast: It’s Not Too Late! Maximize Your Google Shopping in Time for the Holidays
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…
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Google to add presidential, senatorial & congressional election results directly in search
YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8.
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Why is free money that can be used on local search marketing being left on the table?
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.
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Carousels of Google Shopping ads spotted on YouTube
Testing an expansion of Shopping Ads on YouTube.
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Holiday optimization tips for remaining competitive in the SERP
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.
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Will a Viv-enabled Galaxy S8 help Samsung rehabilitate its brand?
Samsung said it will be making more AI acquisitions as it plays catch-up with Google and others.
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Where do I vote? Google posts Election Day reminder doodle 2 days in a row
The US 2016 Election Day reminder doodle surfaces Google’s voter registration tool that helps searchers find local polling locations.
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SearchCap: Google mobile index, back to top button & a Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google mobile index, back to top button & a Doodle appeared first on Search Engine Land.
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Google begins mobile-first indexing, using mobile content for all search rankings
While called an ‘experiment,’ it’s actually the first move in Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results.
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Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small Business
Noble Studios introduced a new approach to blogging and content creation for Tahoe South that resulted in a 134% increase in mobile site traffic.
The post Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiat…
Successful SEO programs require content that supports the entire buy cycle
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success.
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Search in Pics: SEO Halloween, Google bomb, burger & basketball
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor basketball: Source: Instagram A Google nuclear bomb? Source:…
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Google tests a “back to top” button in the mobile search interface
Check out this new Google user interface test where Google shows a button to jump the mobile searcher back to the top of the search results page.
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Walter Cronkite Google Doodle marks 100th birthday of America’s favorite journalist
Cronkite became known as the “most trusted man in America” during his career, reporting on the events that shaped our world.
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SearchCap: Google Home, Possum changes & expanded text ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Home, Possum changes & expanded text ads appeared first on Search Engine Land.
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Expanded text ads that kick butt
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.
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Study shows Google’s Possum update changed 64% of local SERPs
How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.
The post Study shows Google’s Possum update changed 64% of local…
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Meet a Landy Award Winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives
Razorfish didn’t miss a beat when shifting to a mobile-first, omnichannel strategy for the retail clothing chain.
The post Meet a Landy Award Winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives appeared first on Search Engine Land.
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Google Home bests Amazon Echo & Alexa, for answering questions
If you’ve always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something — Google Home.
The post Google Home bests Amazon Echo & Alexa, for answering questions appeared first on Search Engine Land.
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