Search in Pics: Google Singapore office, Market Google & a Google cocktail

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cocktail: Source: Instagram Market Google: Source: Instagram Google…

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Boost your conversion rate by 45% today… no, really!

Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns.

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Coaxing smarter paid search bidding decisions out of sparse conversion data

Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.

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‘Tis the season: 6 ways to prepare for holiday shoppers

Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season.

The post ‘Tis the season: 6 ways to prepare for holiday shoppers appeared first on Search Engine Land.

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Google Safe Browsing “Repeat Offenders” will get a 30-day time-out

Do you continue to violate Google’s safe browsing policies? Well, Google is about to get stricter on you.

The post Google Safe Browsing “Repeat Offenders” will get a 30-day time-out appeared first on Search Engine Land.

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