Bing Partner Program expands to agencies and technology partners, rolling out to more markets
Customers that meet certain engagement criteria can become eligible for program benefits.
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Web giants Google and Facebook seek to cut off revenues from fake news sites
These ad policy changes don’t guarantee fake news won’t continue showing up in the Facebook News Feed or Google search results.
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5 steps to optimizing your site for Google’s mobile-first index
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
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Why link outreach teams have the most difficult job in the agency
Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign.
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Google snippets bug shows old dates based on YouTube embeds
This Google bug shows a date that is older than your blog post in the search results snippet. This doesn’t seem to impact rankings directly.
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Pl…
SearchCap: Google AdWords cards, Bing pervasive search & Google verification spam
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different
At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.
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Google formally changes AdWords price extension format to swipeable cards
Price extensions are also rolling out for more languages and currencies.
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Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new home services local pack.
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Meet a Landy Award winner: Wolfgang Digital wins Best SEM Initiative after raising McElhinneys revenue 266%
Ireland’s McElhinneys Department Store turned to Wolfgang Digital to help boost their online revenue and generate more international sales.
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70% of consumers will leave a review for a business when asked
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey.
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Common Search: The open source project bringing back PageRank
Columnist JR Oakes explains Common Search, a great open source tool for understanding how search engines work, which has a hidden gem for those of us who miss checking our PageRank score.
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Frederick Banting Google doodle honors first doctor to treat diabetes with insulin
Today marks the 125th birthday of the Canadian medical scientist and physician whose work earned him a Nobel Prize.
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Plea…
Google’s search knows about over 130 trillion pages
In less than four years, Google’s search knowledge of pages have grown by more than 100 trillion new pages.
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SearchCap: Bing Ads app installs, Google link penalties & Veterans Day
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Meet a Landy Award winner: For its work with Scotts Miracle Gro, Acronym wins Best Overall Enterprise SEM Initiative
This year’s Best Overall Enterprise SEM Initiative Landy field was a competitive one. The winner needed to utilize best in class tactics & initiatives, various platforms & tools, and of course improve visability and/or convert new customer on major search platforms and earn a positive…
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How to avoid an outbound link penalty from Google
We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well.
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Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer
The result for Littlewoods Ireland: the most successful Christmas campaign ever
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Getting a clearer picture of local marketing attribution
It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution.
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Bing Ads starts testing app install ads in the US
The ads are available for iOS and Android apps.
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