Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago.
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As a local business, you have to own your own back yard
The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first.
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Report: Microsoft responds to Amazon Echo, Google Home with “HomeHub”
Software approach would make Cortana available from the lock screen and provide other smart-home features.
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[Reminder] Live webcast: Social Media Marketing 3.0
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday,…
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SearchCap: Google Santa Tracker, duplicate content & Bing Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Canonical chaos: doubling down on duplicate content
Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.
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Google’s 2016 Santa Tracker signals the official countdown to Christmas
This is the 12th year Google has counted down the seconds until Santa’s December 24th departure from the North Pole.
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5 reasons advertisers should NOT ignore Bing Ads
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
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Search in Pics: Google swing set, bike trailer & goggles
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor swing set: Source: Instagram Google Kosher Certification:…
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SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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New features may be coming to AdWords Responsive Ads
Some accounts are now requiring a square image.
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Google makes it easier to add & remove emails from Customer Match lists in AdWords
Keep lists up to date by uploading changes to existing lists.
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10 domain name secrets to repair your online reputation
If you’re trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.
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Apple hopes to enhance maps with indoor location and drone data collection
Drones will collect data, shoot images and video, according to an FAA filing.
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Consumer citations are the future of local SEO
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.
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SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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How Google is tackling fake news, and why it should not do it alone
What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle — and already is tackling — this problem.
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Removing duplicates in Yext: still a hands-on process
Columnist Corey Barnett explains that if you plan to use Yext to suppress duplicate local listings, you should first understand the strengths and weaknesses of the platform.
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Jagdish Chandra Bose Google doodle marks 158th birthday of biophysicist, botanist & crescograph inventor
Bose’s professional endeavors spread across many scientific fields, from plant life to radio science, and even science fiction.
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How brands can win with omnichannel discovery
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.
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