The year in review: Top 5 MarTech insights and showstoppers
As we turn our eyes toward the new year and the next MarTech conference, we have much to reflect on. The pace of change and the adoption of marketing technologies continue to accelerate. And more than ever, marketing technology is playing a critical ro…
Recent changes to organic sitelinks cause major drops in impressions in Google Search Console
Google released sitelink updates that caused impression and average position drops in Google Search Console. Merkle SEOs Melody Petulla and Kyle Blanchette dive into what happened, how to check your site and what it means for SEO.
The post Recent chan…
‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the…
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Google begins rolling out a new desktop search user interface
Check out the new desktop search interface rolling out to a Google near you.
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SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations appeared first on Search Engine Land.
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Want to speak at SMX West? Here’s how
The agenda for our upcoming SMX West 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place March 21–23, 2017, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda….
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Google confirms testing movie and TV show ratings with like and dislike buttons
Google is now asking searchers to rate movies and TV shows. Google confirmed this is a live experiment but would not add anything additional.
The post Google confirms testing movie and TV show ratings with like and dislike buttons appeared first on S…
Google App now organizes cards into 2 categories: interests & upcoming events
The latest round of Google App updates also include a card that lets users choose specific topics of interests to personalize app content.
The post Google App now organizes cards into 2 categories: interests & upcoming events appeared first on Search Engine Land.
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Google adds holiday decorations for Christmas, Hanukkah, Kwanzaa & Festivus searches
Holiday-themed imagery has been added to search results, including a Festivus pole for those who prefer to air grievances this time of year.
The post Google adds holiday decorations for Christmas, Hanukkah, Kwanzaa & Festivus searches appeared first on Search Engine Land.
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Among latest AdWords Editor updates: Convert text ads to responsive ads
Version 11.7 of AdWords Editor also includes additional support for Gmail and YouTube ads.
The post Among latest AdWords Editor updates: Convert text ads to responsive ads appeared first on Search Engine Land.
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Nominations wanted for our Naughty & Nice list
Again this year, we’ll point our virtual spotlight at those who deserve a candy cane — or a lump of coal — because of what they’ve done in marketing, advertising or search.
The post Nominations wanted for our Naughty & Nice list appeared first on Search Engine Land.
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Ad extensions for the entire decision journey
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
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Bing Ads Editor now supports remarketing audience management & shopping campaign product filters
The latest version of Bing Ads Editor is now available.
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SEO trends to prepare for in 2017
What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.
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Wanted: Session ideas for SMX London
We want your input to help us plan our upcoming SMX London conference, which will be taking place on May 23-24, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the…
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Prices increase next week. Save big at SMX West now.
Super early bird rates expire next week for Search Engine Land’s SMX West, the world’s premier search marketing conference. Register for 3 days of cutting-edge tactics presented by search marketing experts that will leave your competition in the dust. Here’s what to expect March 21-23 in San…
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Bing homepage gets 31 holiday-themed surprises for each day of December
In addition to offering holiday effects to customize the homepage, and winter-themed games, Bing will also highlight six nonprofit organizations.
The post Bing homepage gets 31 holiday-themed surprises for each day of December appeared first on Search…
SearchCap: Microsoft HomeHub, Google extremism & Black Friday ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Microsoft HomeHub, Google extremism & Black Friday ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Top 10 local search insights of 2016
Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for the year ahead.
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Have Google and Facebook become unwitting tools of extremism?
Google and Facebook are committed to facts and progress, but The Guardian argues they may be helping to undermine both.
The post Have Google and Facebook become unwitting tools of extremism? appeared first on Search Engine Land.
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