What does the Consumer Review Fairness Act mean for consumers and online reviews?
Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.
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Optimizing Google Home search responses
What, if anything, can SEOs do to prepare for the era of the digital assistant? Columnist Brian Ussery shares his observations about Google Home.
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Bing Ads is building a bot to help you manage campaigns better
While there isn’t a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management.
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Google Search Console expands reports for property sets
Google’s property set feature in the Google Search Console just got way more useful.
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SearchCap: Santa tracker, Yahoo Answers app & digital assistants
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Yahoo introduces ‘Answers Now’ app but will users respond?
The company hopes to address historical quality problems with a matching algorithm.
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NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help
In 1955, NORAD’s number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad – the organization has been tracking Santa ever since.
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Digital assistants, conversational search and the future of local
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
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Search in Pics: Google sandbox, indoor rowboat & umbrellas
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google YouTube sandbox: Source: Instagram Google notepad and brownie:…
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SearchCap: Google local tweets, AdWords audience targets & SEO strategies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google brings campaign-level audience targeting to all AdWords advertisers
The new feature will be a big time-saver.
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Why good SEO is strategic
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change.
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How to use your buyer personas to build your 2017 search marketing budget
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget.
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Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries
The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense.
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Tweet Google an emoji & it will reply with local search results
Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji.
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Get answers to your marketing automation questions
Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles…
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SearchCap: New Google design, Yahoo in review & top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google replaces ‘In the News’ box with ‘Top Stories’ on desktop
Google has replaced the “In the news” title with “Top stories” on desktop to bring it more in line with the mobile version of the search results.
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More content, less traffic: part I
It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it.
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Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story
Yahoo says “Donald Trump” ranked as its second most popular search of the year, while “Hillary Clinton” barely made the top 10.
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