Do you have the martech knowledge you need?
Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered…
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SearchCap: Google offensive, local SEO & small business
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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What you should look for in a SEO solution
With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an SEO software platform can increase efficiency and productivity whi…
Can SEOs make local search great again in 2017?
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients.
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Small business owners: 3 steps to creating accurate Google Analytics reports
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.
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Steve Biko Google doodle honors anti-apartheid activist & founder of the Black Consciousness Movement
Biko spent his life fighting South Africa’s apartheid policies and racial injustice.
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Google studying ways to deal with offensive search suggestions & results
Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.
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SearchCap: Google review guidelines, photo insights & PPC campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google review guidelines, photo insights & PPC campaigns appeared first on Search Engine Land.
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Should you create device-specific PPC campaigns?
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
The post Should you create device-specific PPC campaigns? appeared first on Search Engine…
Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.
The post Why data amplifie…
Google reviews schema guidelines now prohibit vulgar or profane language
Make sure your reviews don’t contain profane or vulgar language, if they do, Google can remove your review rich snippets.
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Google My Business adds new photos insights
Compare how many views you get on your Google Maps photos versus how many your competitors got in Google My Business insights.
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Search in Pics: Bing holiday sweater, Google igloo & maypole dancers
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing sweater and scarf for holidays: Source: Twitter Google igloo: Source:…
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SearchCap: AMP images, Google Maps promoted places & machine learning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: AMP images, Google Maps promoted places & machine learning appeared first on Search Engine Land.
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Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
The promoted pins in Google Maps are being tested on Android devices.
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What the heck is machine learning, and why should I care?
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.
The post What the heck is machine learning, and why should I care? appe…
Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
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AMP results now showing in Google Image Search
AMP is now showing up in the mobile Google Image search results.
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SearchCap: Google top searches, Cortana with Harman Kardon & image product schema
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google top searches, Cortana with Harman Kardon & image product schema appeared first on Search Engine Land.
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Monetizing your SEO expertise
Columnist Stephan Spencer discusses how you can use SEO knowledge to build assets that make money for you, rather than having all the gains go to your clients.
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