Three well-meaning paid search optimizations that might kill performance
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choic…
Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits
If you’re conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these tools to identify and fix SEO issues.
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SearchCap: Google updates its iOS app, a guide to SSL certificates & Bing Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google’s updated iOS app pulls in YouTube videos, menus & more
Version 22 gives searchers fewer reasons to need to leave the app.
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Get your digital transformation efforts in full gear by attending the MarTech Conference!
Here’s to a great 2017 full of learning, growing and driving digital transformation! Register for MarTech San Francisco today and get the best deals on All Access Passes. Looking forward to seeing you May 9–11 at the world’s premier marketing technology conference!
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A comprehensive guide to SSL certificates
Need to secure your site, but not sure where to start? Check out columnist Stephanie LeVonne’s helpful guide to SSL certificates and get informed.
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2016 in review: Insights for search marketers from Bing Ads
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017.
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SearchCap: Local SEO, link resolutions for 2017 & New Year’s Day Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Start your SEO and SEM campaigns off fresh with tactics that work
Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to seeing you at SMX West, March 21-23 in San Jose!
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Local SEO is about so much more than tools
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us.
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The fake information epidemic and how it will hurt local search in 2017
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.
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17 link resolutions for 2017
Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017.
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New Year’s Day 2017 Google doodle features balloon drop to mark 1st day of the year
Google follows its New Year’s Eve doodle with an animated image of celebratory balloons.
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SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land’s most engaging stories of 2016: A whole lotta Google
From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year.
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A year in review: Search Engine Land’s top 10 columns of 2016
Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases.
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4 steps to make your organic listings more effective
How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects.
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Google’s New Year’s Eve logo for 2016
Here is the New Year’s Eve Doodle from Google all decked out in jumpy balloons.
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Paradigm shift: Has Google suspended defamation removals?
Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google’s longstanding informal policy of granting court-ordered defamation removal requests.
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Don’t just appeal to a local searcher’s wants or needs, focus on the journey
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.
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