Wanted: Session ideas for SMX Advanced
We want your input to help us plan our upcoming SMX Advanced conference, which will be taking place on June 14-15, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the…
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SearchCap: Google App for Android updates, call extensions in mobile ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google App for Android gets a refresh with new shortcuts to frequently used features
Shortcuts to widgets for Weather, Nearby Restaurants, My Events and more appear at top of Google Now home screen.
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Want to become a high-impact digital marketer?
SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20, and are conveniently located at the San Jose Convention Center. 2017 brings a revamped lineup and fresh takeaways. Keep…
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Why SEO & lousy content don’t mix
Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity.
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The flexibility requirement for SEO agencies
SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change.
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Google is launching automated call extensions in mobile ads on February 6
Call extensions will automatically pull phone numbers featured on landing pages.
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SearchCap: AdWords updates, Bing Ads Valentine’s Day trends & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: AdWords updates, Bing Ads Valentine’s Day trends & voice search appeared first on Search Engine Land.
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AdWords Managed Accounts can finally share negative keyword lists across accounts
Create a single list of negative keywords that can be applied to campaigns within an MCC.
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Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats
Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing.
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5 B2B marketing tips to jump-start your 2017 results
Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot.
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Essential voice search strategies for 2017
Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.
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SearchCap: Attribution models, local authenticity & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better? Jan 6, 2017 by Tony Edward Columnist Tony Edward explains …
Brand vs. local Knowledge Graph result: Which is better?
Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business?
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Choosing an attribution model: When, not which
Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.
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The importance of local authenticity
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.
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Google to start overriding call extension numbers with location-specific phone numbers in ads
Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017.
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SearchCap: Paid ads, Bing search updates & SEO audits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Paid ads, Bing search updates & SEO audits appeared first on Search Engine Land.
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Are your paid search ads making the right impression?
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.
The post Are your paid search ads makin…
Bing gets in shape with search updates for exercise & healthy recipe-related queries
Just in time for New Year’s resolutions, Bing is rolling out new health-conscious search experiences.
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