Create new possibilities for your SEO & SEM campaigns
2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a…
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SearchCap: Google crawl budget, voice search survey & image search video test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Mind the store: Using AdWords to drive offline sales
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.
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Integrated Marketing Analytics: Creating a single source of data truth
Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get…
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How to build links without creating content: 5 examples
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content.
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Survey: 60 percent of voice users want more “answers” and fewer search results
Making calls, searching, texting and map lookups were the most common use cases for voice.
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Google explains what “crawl budget” means for webmasters
Google says crawl demand and crawl rate make up GoogleBot’s crawl budget for your web site.
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3 reasons why you can safely ignore your competitors’ traffic metrics
Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance.
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Martin Luther King Jr. Day Google doodle promotes King’s message of unity
Created by guest artist Keith Mallett, the doodle’s artwork highlights King’s belief that all life is interrelated.
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Google Image Search testing YouTube videos with “New Look on YouTube”
YouTube videos now being tested in Google Image Search for mobile for retail based queries.
The post Google Image Search testing YouTube videos with “New Look on YouTube” appeared first on Search Engine Land.
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SearchCap: Search engine entities, pictures & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Search engine entities, pictures & more appeared first on Search Engine Land.
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Newly-granted Google patent sheds light on how the search engine sees entities
Columnist Dave Davies explains a recent Google patent which hints at how the search engine processes entity information to answer questions. This can provide hints into how SEOs can structure their content to be deemed relevant.
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Search in Pics: Google Bollywood car, orange tree & indoor bike parking
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Bollywood car: Source: Twitter Indoor orange picking at Google:…
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SearchCap: Google link command, mobile-first index & SEO problems
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google link command, mobile-first index & SEO problems appeared first on Search Engine Land.
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Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit.
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A simple checklist to prep for the Google mobile-first index
Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first index will represent an opportunity — not a threat.
The post A simple checklist to prep for the Google mobile-first index appeared first on Search Engine…
Google has officially killed off their link command
Google tells webmasters and SEOs to stop using the link command, that it is officially dead and not functioning properly.
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SearchCap: Google interstitial penalty, AdWords pathways & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google interstitial penalty, AdWords pathways & more appeared first on Search Engine Land.
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Ad copy hack for your AdWords pathways
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier.
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Google confirms rolling out the mobile intrusive interstitials penalty yesterday
Google said the mobile intrusive interstitial penalty went live yesterday but webmasters have not claimed any issues yet.
The post Google confirms rolling out the mobile intrusive interstitials penalty yesterday appeared first on Search Engine Land.
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