Attention search marketers: ALL keywords are branded keywords!
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.
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SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.
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Google Dance returns to SMX West
After successfully reviving the famed event for search marketers in 2016, Google once again invites SMX attendees to its Silicon Valley campus for an after-hours networking event on March 22, 2017.
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Google mobile search adds book previews
You can now read book previews directly on your smartphone from Google search.
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Ed Roberts activist Google Doodle honors leader of the disability rights movement
As an early leader of disability rights, Roberts co-founded World Institute on Disability, the nonprofit organization focused on disability policy, research and consulting.
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SearchCap: Amit Singhal joins Uber, Google AMP carousels & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Former Google search chief Amit Singhal joins Uber
Singhal will become a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments.
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Google AMP carousels are multiplying!
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.
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Search in Pics: Indoor lifeguard tower, tractor & wall art
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Fabric team goes to Google: Source: Twitter Google indoor lifeguard tower:…
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SearchCap: Cutts resigns, DuckDuckGo surges & clickthrough rates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Study shows search terms with the very worst (and best) clickthrough rates
A new study uncovers a slew of search terms that aren’t earning their fair share of clicks in the search engine results pages.
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P…
DuckDuckGo surpasses 10 billion searches, with 4 billion happening in 2016 alone
The privacy search engine says it had its biggest day already this year with 14M searches on January 10th.
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Matt Cutts officially resigns from Google
Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with Google since 2014 and officially resigned at the end of 2016.
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Relaunching your website? Don’t forget an SEO audit!
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
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SearchCap: Google local pack ads, Bing Ads scheduling & Google Android offline searches
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google testing new look for local inventory ads in place of local pack
The test is another effort to monetize local queries on mobile.
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Bing Ads rolls out scheduling for ad extensions
The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets.
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How artificial intelligence drives PPC automation
As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we’re relying on.
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TripAdvisor adds new enhanced listings products for hotels, restaurants
New subscription-revenue offerings give more control to hotels and restaurants over review and photo presentation.
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Google Android search app will keep trying your searches when your internet connection is poor
Don’t you hate it when your phone loses it’s internet connection and you can’t search for something on Google? Well, Google’s latest Android app makes that experience a lot better.
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