How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.
The post How machine…
AdWords IF functions roll out for ad customization as Standard Text Ads sunset
IF functions arrive to let advertisers customize ads based on device and retargeting list membership.
The post AdWords IF functions roll out for ad customization as Standard Text Ads sunset appeared first on Search Engine Land.
Please visit Search En…
The PPC industry would not exist under Trump’s immigration policy
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today.
T…
Majestic successfully prints the internet in 3-D in outer space
The 3-D printer worked in outer space, and the Majestic Landscape was printed at the International Space Station. Out of this world!
The post Majestic successfully prints the internet in 3-D in outer space appeared first on Search Engine Land.
Please…
Google mobile-friendly testing tool now has API access
Using the new API Google released, developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly.
The post Google mobile-friendly testing tool now has API access appeared first on Search Engine L…
Updated for 2017 — Enterprise SEO Platforms: A Marketer’s Guide
The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this…
Please visit Search Engine Land for the full article.
SearchCap: Google News AMP, LSA survey & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google News AMP, LSA survey & Google doodle appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Report: Google AMP results in Google News more than doubles
Want your content to be found by mobile users in Google News? Well, it seems like you need to have AMP to make that happen now.
The post Report: Google AMP results in Google News more than doubles appeared first on Search Engine Land.
Please visit Se…
SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates.
The post SMBs are overwhelmed with digital marketing choices. How to stand ou…
Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.
The post Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results appeared first on…
Let’s make 2017 the year of honest reviews!
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.
The post Let’s make 2017 the year of honest reviews! appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Fred Korematsu Google doodle honors Japanese internment camp survivor & civil rights activist
Born in Oakland, California, Korematsu was imprisoned at the Central Utah War Relocation Center at Topaz, Utah in 1942.
The post Fred Korematsu Google doodle honors Japanese internment camp survivor & civil rights activist appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SearchCap: Google expanded text ads, PPC tips & indexed URLs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google expanded text ads, PPC tips & indexed URLs appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
[Reminder] Live webcast: How to create a single source of data truth for marketing
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many…
Please visit Search Engine Land for the full article.
Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.
The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.
Please…
How to check which URLs have been indexed without upsetting Google: A follow-up
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods.
The post How to check which URLs have been indexed without upsetting Google: A follow-up appeared firs…
Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs yet, you’re not alone. Don’t get discouraged.
The post Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search in Pics: Warrior helmet, Google auto rickshaw & colorful lockers
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google warrior helmet: Source: Instagram Google lockers: Source: Instagram…
Please visit Search Engine Land for the full article.
SearchCap: Google Maps parking, iProspect report & Google’s spinner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Maps parking, iProspect report & Google’s spinner appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Be the first to see the updated SMX West agenda
Search Marketing Expo — SMX West — returns for its 10th year completely retooled with tactic-rich sessions for SEOs and SEMs. Programmed by the Search Engine Land team, the agenda features 60+ sessions, keynotes, clinics and special tracks by Google and Bing to fit your experience and…
Please visit Search Engine Land for the full article.