SearchCap: Bing Ads report, Search Console with Data Studio & Pinterest search bar
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google Data Studio now connects to Search Console
Build more flexible reports and combine Search Console data with other data sources.
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Pinterest’s Lens app turns your phone’s camera into a search bar
Pinterest is bringing search to the real world. On Wednesday, the social-network-slash-search-engine introduced Lens, a mobile app that uses the phone’s camera to recognize physical objects and pull related items on Pinterest. The company announced other new features that extend search beyond the…
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6 ways to grow your podcast audience with SEO
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.
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It’s time to get ready for the holidays (Yes, really!)
It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017.
The post It’s time to get ready for the holidays (Yes, really!)…
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Bing Ads rolling out list exclusions for retargeting ads
Audience exclusions will be available in all markets.
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Bing rejected 130M ads in 2016, including 17M tech support scam ads
Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection.
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SearchCap: Local SEO, links via content & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Local SEO, links via content & more appeared first on Search Engine Land.
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3 local SEO tips that deliver business results
Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.
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Why content-led SEO will always fail to build links effectively
Great content doesn’t always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach.
The post Why content-led SEO will always fail to build links effectively appe…
SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads appeared first on Search Engine Land.
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Google makes it easier to see and share publishers’ real URLs from AMP pages
New anchor button enables copy-and-paste of URLs directly to publisher sites.
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SMX West low rates expire Saturday. Register now to master SEO and SEM!
You won’t find these low rates again Register now for SMX West, March 21-23 in San Jose, and take advantage of Early Bird pricing! All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get 3 days of sessions, networking, expo hall, and conveniences that…
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84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search
Both advertisers opted to drive users to their own sites instead of YouTube.
The post 84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search appeared first on Search Engine Land.
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Google Maps updates Android app with real-time traffic info, nearby places & bus schedules
Starting today, swiping up from the bottom of the Google Maps app home screen on Android displays a Places tab, Driving tab and Transit tab.
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2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017
Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to b…
SearchCap: Google algorithm update, Super Bowl search ads & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google algorithm update, Super Bowl search ads & voice search appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Report: Releasing Super Bowl ads early jump-starts lifts in brand search
Quantcast data shows impact of releasing ads and teasers online before the big game.
The post Report: Releasing Super Bowl ads early jump-starts lifts in brand search appeared first on Search Engine Land.
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When should advertisers consider pausing Google Local Inventory Ads?
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.
The post When should ad…
The future of paid voice search and monetizing the map
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals.
The post The future of paid voice search and monetizing the map appeared first on Se…