You’ll love the SMX West speaker lineup
Speakers make the conference. And with over 100 experts presenting, sharing and networking, you’re going to love meeting them at SMX West! Join us for 3 days of actionable tactics from SEO, SEM and conversion optimization experts. You’ll leave a more educated, inspired and creative marketer; we…
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Google’s latest search feature serves up fun facts about animals, plants, fruits & vegetables
Adding the words “fun facts” to queries for animals, plants, fruits or vegetables will surface list of facts atop search results.
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Keyword SWOT analysis: Finding your content opportunities
Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program.
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Google releases new video on how to hire an SEO consultant
Thinking of hiring an SEO firm or consultant? Watch this video from Google’s Maile Ohye on what questions to ask and what to look for during that hiring process.
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SearchCap: Google featured snippets and ask box, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Want to speak at SMX Advanced? Here’s how
The agenda for our upcoming SMX Advanced 2017 show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, June 13-14, 2017 at the Bell Harbor International Conference Center in Seattle. To increase the odds of being selected, be sure to read the…
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179 reasons to attend MarTech San Francisco – rates increase next week!
Marketing technology is growing rapidly and the magnitude of the next MarTech conference (San Francisco, May 9-11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive …
Build Your Ultimate Martech Stack
It’s not enough to build a martech stack; you’ve got to build the right stack for your organization. Strategy, efficiency, integration and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Act-On’s senior director of marketing services and…
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Seasonal and holiday link building
It’s not too early to start thinking about Valentine’s Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance.
The pos…
How to use psychological principles to improve ad copy
Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate.
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Google featured snippets now often followed by the “people also ask” box
The “People also ask” gets more frequent and prominent placement in Google.
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SearchCap: Google algorithm changes, Google Maps lists & people also ask
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google algorithm changes, Google Maps lists & people also ask appeared first on Search Engine Land.
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Google: No comment on possibility of a Feb. 7 algorithm update
Did your rankings in Google get better or worse over the past week? Many webmasters and SEOs are noticing some significant changes in Google’s search rankings algorithm.
The post Google: No comment on possibility of a Feb. 7 algorithm update appeared …
7 tips for small manufacturers thinking about using AdWords
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before.
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‘Things to do near me’ SEO
Columnist Andrew Shotland takes a look at the “near me” phenomenon and shares data that helps illuminate how to rank for these queries.
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Google Maps new feature lets users create lists of saved places that can be shared & accessed offline
Users can keep track of saved places and share lists with others via text, email and popular messaging apps.
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What is a pangolin? Google Valentine’s Day doodle series & pangolin game come to desktop
After launching its first Valentine’s Day doodle two days ago on mobile, Google is now sharing the doodle and its accompanying game on desktop.
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Google’s ‘people also ask’ search feature officially gains dynamic loading
Google’s people also ask feature has gained a new way for searchers to explore topics in the desktop and mobile search results.
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What is a pangolin? 1st of Google’s Valentine’s Day doodles is mobile game spotlighting endangered animal
Day one of Google’s Valentine’s Day doodle series launched on mobile only and includes a game featuring the endangered pangolin species.
The post What is a pangolin? 1st of Google’s Valentine’s Day doodles is mobile game spotlighting endangered animal appeared first on Search Engine…
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Pinterest hires head of Google senior image search engineer Randy Keller
Hire comes at a time when Pinterest is ramping up “visual discovery” tools.
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