SearchCap: Google & Bing pirate agreement, local SEO & PPC tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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6 business types that reap the most reward from local SEO
Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization.
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Google says no algorithm changes in new deal to demote pirated content in UK search results
Google and Microsoft Bing agree to reduce pirated content from their search results in an agreement named the Voluntary Code of Practice.
The post Google says no algorithm changes in new deal to demote pirated content in UK search results appeared fir…
Dos and don’ts of PPC advertising for universities
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns.
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SearchCap: Google mobile-friendly bug, emojis are back & Google app update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google mobile-friendly bug, emojis are back & Google app update appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google brings back emojis in the search results snippets for relevant queries
Google has brought back displaying emojis in the search results when the query thinks it is relevant.
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Google temporarily disables ‘not mobile-friendly’ label in search results due to bug
A bug has forced Google to remove the mobile friendly label from the search results. Google is fixing the issue and will restore the label after the problem is resolved.
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How to write PPC text ads in 2017’s sophisticated environment
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.
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Organic traffic & link building for small businesses
Link building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller explores how link building works today and what small businesses can do to get started.
The post Organic t…
Search in Pics: Google indoor clouds, Bing heart balloon & stroopwafels
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Indoor clouds at Google’s office: Source: Instagram Google sleeping…
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Google iOS app gets new local search filters, more AMP support & Gboard access
The latest update is part of version 23.0 for the Google iOS app.
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SearchCap: Google Image search change, WSJ first click free & new Google ad extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Image search change, WSJ first click free & new Google ad extensions appeared first on Search Engine Land.
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No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program
WSJ move might cause other publishers to remove content from Google’s program, if it turns out “Subscription” label doesn’t hurt conversions.
The post No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program appeared first on Search Engine…
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Google rolls out 2013 Image Search design to more countries, webmasters complain of traffic loss
Did you notice a steep decline in your traffic from Google Image Search? You are not alone, it was due to a design change in some localized versions of the search engine.
The post Google rolls out 2013 Image Search design to more countries, webmasters…
Can we machine-learn Google’s machine-learning algorithm?
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it’s more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine l…
Yandex reports 22% YoY increase in revenue for Q4 2016
Russia’s largest search engine generated $364.7 million for the last quarter of 2016, and averaged 55.4% share of the country’s search market.
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Pleas…
Broken link building made easy
Broken link building is a great tactic, but prospecting for broken links in your niche can be time-consuming and inefficient. Luckily, columnist Patrick Stox has a handy method for identifying relevant broken linking opportunities.
The post Broken lin…
Missed link-building opportunities: Reclaiming broken links
Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors.
The post Missed link-building opportunities: Reclaiming broken links appear…
Google is showing multiple ad extension types in a single swipeable carousel
In a new experiment, swipeable cards feature sitelinks, callouts, ratings and more in a mobile text ad.
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SearchCap: Google fun facts, how to hire SEOs & SEO analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google fun facts, how to hire SEOs & SEO analysis appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.