10 ways to improve your business locators
Multilocation businesses often have store locators, but many aren’t making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions.
The post 10 ways to improve your b…
New, unconfirmed Google ranking update shakes the SEO world
The webmaster and SEO community, along with the automated Google tracking tools, all show strong signs that there was a Google algorithm ranking update.
The post New, unconfirmed Google ranking update shakes the SEO world appeared first on Search Engi…
Mobile page speed is important, but not (yet) for SEO
Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings.
The post Mobile page speed is important, but not (yet) for SEO appeared first on Sear…
SearchCap: Pinterest search, Google AdWords call extensions & content quality
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Pinterest search, Google AdWords call extensions & content quality appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Building your marketing technology team? Bring them to MarTech.
Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That’s why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You’ll get strategies, insights and be introduced to marketing technology solutions that accelerate your…
Please visit Search Engine Land for the full article.
Google rolls out AdWords account-level call extensions, among other call updates
Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way.
The post Google rolls out AdWords account-level call extensions, among other call updates appeared first on Search Engine Land.
Ple…
There’s still time to feed your search marketing obsession @ SMX West
We’re just 2 weeks away from Search Engine Land’s SMX West, the premier marketing conference for search obsessed professionals! What’s in it for you! Join us March 21-23 for more than 100 dynamic and authoritative speakers, keynotes, exceptional networking (including our featured Google Dance!) and…
Please visit Search Engine Land for the full article.
A technical argument for quality content
What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions.
The post A technical argument for quality content appeared first on Search Engine Land.
Please v…
International Women’s Day Google doodle spotlights women who made their mark on history
In addition to today’s doodle honoring women, Google’s home page also includes a link to its #HerVoiceIsMyVoice YouTube video.
The post International Women’s Day Google doodle spotlights women who made their mark on history appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Pinterest’s updated browser extension turns off-Pinterest images into search queries
Pinterest’s extension will scan images on a web page to show related pins. But those visual search results won’t include ads.
The post Pinterest’s updated browser extension turns off-Pinterest images into search queries appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SearchCap: AMP expands, Flickr similar search & Google AdWords conversions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: AMP expands, Flickr similar search & Google AdWords conversions appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photos
Flickr says its new search option uses advanced technology to surface similar photos without much work on the user’s end.
The post Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photos appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
3 free AdWords testing tools to adopt today
Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads.
The post 3 free AdWords testing tools to adopt today appeared first on Searc…
Why you need to get back to SEO basics
You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.
The post Why you need to get back to SEO basics appeared first on Search Engine Land.
Please visit Search Engine L…
AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia
Baidu, Sogou and Yahoo Japan adopting the mobile framework.
The post AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google is shrinking AdWords’ view-through conversion window default
The conversion window will default to one day at the end of March.
The post Google is shrinking AdWords’ view-through conversion window default appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SearchCap: Poor Google featured snippets, related picks & getting Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Poor Google featured snippets, related picks & getting Google Assistant appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How we hijacked Google’s SEO guide search rankings
Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings — from Google itself. See what they learned in the process.
The post How we hijacked Google’s SEO guide search rankings appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The Future is Now: Ramp up your Google Shopping ROI
Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a…
Please visit Search Engine Land for the full article.
How to use Google Tag Manager to show your clients results
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it.
The post How to use Google Tag Manager to show your clients results appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.