10 AdWords ad copy testing ideas you can use right now
Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started.
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Did Google’s Fred update hit low-value content sites that focus on revenue, not users?
Google won’t comment about the “Fred update,” but based on our own analysis, many affected sites saw up to a 90% drop in traffic.
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Selling the value of link building to management
You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice.
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Yext files for long-awaited $100 million IPO
Last year the company announced a revenue “run rate” of $100 million.
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Your guide to using Google Assistant and the Google search app on Android & iPhone
Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users.
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SMX West is just days away. Reserve your seat now!
We’re one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don’t miss your chance March 21-23 in San Jose to get actionable SEO and SEM tactics that will drive your campaign’s success. It’s not too late to secure the best…
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SearchCap: Google Search Analytics bug, WebMD & Alexa & more SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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The Value of a Happy Customer: Action steps to a great customer experience
A Harris Interactive survey recently commissioned by Lithium found that happy customers – those that have a great brand experience – spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how…
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Seasonal SEO: Identifying your merriest times of the year
Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott’s tips for determining which ones may present opportunities for your brand.
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Google to fix missing data from Search Console analytics report soon
No need to panic over the Google Search Analytics report’s confirmed bug. You did not lose a whole day of rankings or traffic.
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Holi Festival Google doodle brings Hindu celebrations from India & Nepal to the world
Marking the beginning of Spring, Google says the “Festival of Colors” is a chance to celebrate the triumph of good over evil.
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Manufacturing FAQs: The workhorse of content and search marketing
Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages.
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WebMD’s new Alexa health skill should go to pharmacy school
The company’s Alexa skill didn’t understand drug names. Google Home performed much better.
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SearchCap: SEM accounts, pictures & more SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search in Pics: Android ice sculpture, AMP team & cloud balloons
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google line: Source: Instagram Google cloud balloons: Source: Twitter Google…
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SEM account management: Part 1 — How to avoid getting fired
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs.
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Optimizing for Mobile Search: A checklist to improve local SEO
Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We’ll…
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SearchCap: Google algorithm update, Gboard update & mobile speed
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google algorithm update, Gboard update & mobile speed appeared first on Search Engine Land.
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Google adds emoji & GIF suggestions, translations & more to GBoard for Android
The latest updates give Android users access to emoji and GIF suggestions as they type and the ability to share GIFs in supported apps.
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Should PPC agencies be scared of automation?
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them.
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