Google receives search warrant for identities of everyone who searched crime victim’s name
If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations.
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A proven method for building a strong PPC account team
What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management.
The post A proven method for building a strong PPC account te…
St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael
Located off the coast of County Kerry, Ireland, the island has been categorized as a World Heritage Site by UNESCO.
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Three foolproof steps to excellent AdWords ads
With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to…
Advice for AMP-curious publishers
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.
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Search in Pics: Green GoogleBot, Google swings & hammock & a mini Google pool
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google mini pool: Source: Instagram Google swings: Source: Instagram Google…
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SearchCap: Google Home integration, AdWords local extensions & PageRank
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad
Appears to be the first-ever commercialization of Google’s home assistant product.
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Google launches location extension display ads for local businesses
Some other display ads may be converted automatically to the new format when users are nearby.
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Mapping keywords to the buyer journey in SEO
Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.
The post Mappi…
Easy visualizations of PageRank and Page Groups with Gephi
Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure.
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Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer
Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To…
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Master modern marketing technology leadership over 3 intense days
We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired…
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SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Here’s a script to help manage bids by keyword match type.
Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids.
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New study confirms Google doesn’t use Chrome browser data to discover new URLs
GoogleBot did not visit a test page that Chrome accessed days before.
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National retailers: Stop ignoring local SEO
National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search.
The post National retailers: Stop ignoring local SEO…
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SearchCap: Google offensive results, Google Fred update & Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google offensive results, Google Fred update & Google Assistant appeared first on Search Engine Land.
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Google launches new effort to flag upsetting or offensive content in search
Using data from human “quality raters,” Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
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Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
Amazon and Yelp expected to see biggest search revenue growth rates in US.
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