How’s your customer data? Learn how to keep it fresh and accurate
Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for…
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Google Maps ad traffic steadily growing
Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.
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Baidu becomes Google’s biggest ally in mobile page speed
Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.
The post Baidu becomes Google’s biggest ally in mobile page speed…
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How to decide ‘Should I bid?’
Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work.
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SearchCap: Fred report, Bing Ads budgets & Google rich cards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Fred report, Bing Ads budgets & Google rich cards appeared first on Search Engine Land.
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Google says it has now tracked 4 billion store visits from ads
The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling.
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Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst
Here is our first report from an SEO data provider that analyzes 300 domains after the Google Fred update.
The post Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst appeared first on Search Engine Land.
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Bing Ads will automatically migrate monthly budgets to daily in April
Most advertisers already use daily budgets, but here’s a final heads-up for those still using monthly budgets in Bing Ads.
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Why Google’s SEO advice is NOT (always) in your best interest
Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances.
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Google quietly expands rich cards worldwide
Less than a year since Google first introduced rich cards in the US, they’re now expanding the feature globally.
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2016 State of Search report: Paid search dominates, but social ads are catching up
SEMPO’s survey results show social advertising was the fastest-growing segment among digital marketing efforts.
The post 2016 State of Search report: Paid search dominates, but social ads are catching up appeared first on Search Engine Land.
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SearchCap: Google search app, PPC titles & AdWords DSAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google search app, PPC titles & AdWords DSAs appeared first on Search Engine Land.
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Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week!
For the past 10 years, search marketers have purchased every available seat for Search Engine Land’s SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle! SMX Advanced is designed and…
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Compare 13 leading SEO software platform vendors
With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficienc…
Google Search App for iOS gains Gboard, trending widget & 3D Touch
An update to the iOS Google Search app gives you more features and bug fixes.
The post Google Search App for iOS gains Gboard, trending widget & 3D Touch appeared first on Search Engine Land.
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AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads
Page feeds are designed to give advertisers more control over which URLs to associate with a DSA campaign.
The post AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads appeared first on Search Engine Land.
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Study: PPC cannot accurately identify winning organic titles
Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles.
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4 major barriers to being linkable
Columnist Julie Joyce explores some of the most common issues that interfere with naturally attracting good links.
The post 4 major barriers to being linkable appeared first on Search Engine Land.
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SearchCap: Google image search bug, local insights & post-rank
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google image search bug, local insights & post-rank appeared first on Search Engine Land.
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MarTech beta rates expire this week – reserve your seat now
Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands…
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