SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
1,000 ways to redirect
What’s in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip up even the most experienced SEO experts.
The post 1,000 ways to redirect appeared first on Search Engine Land.
P…
Are AdWords advertisers about to get a lot more Quality Score reporting metrics?
A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts.
The post Are AdWords advertisers about to get a lot more Quality Score reporting metrics? appeared first on Search Engine Land.
…
Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates.
The post Your flexible SEO strategy: Cre…
SearchCap: Website audits, optimizing content for SEO & local search ranking factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Website audits, optimizing content for SEO & local search ranking factors appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Here’s a script to stop ads from showing next to offensive videos
Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that.
The post Here’s a script to stop ads from showing next to offensive videos appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
4 mistakes to avoid during a website audit
A good website audit is important for getting a holistic view of your site’s SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit.
The post 4 mistakes to avoid during a website audit appeared first on…
The complete guide to optimizing content for SEO (with checklist)
Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content.
The post The complete guide to optimizing content for SEO…
Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights
MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their…
Please visit Search Engine Land for the full article.
Just released: 2017 Local Search Ranking Factors survey results
After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts.
The post Just released: 2017 Local Search Ranking Factors survey results appeared first on Search Engine Land.
Please visit Search…
SearchCap: Advanced analytics, fake listings on Google Maps & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Advanced analytics, fake listings on Google Maps & link building appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
5 hot trends in advanced analytics
Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you…
Please visit Search Engine Land for the full article.
Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
The post Patent 1 of 2: How Google learns to influence and control users appeared fir…
Is Google really keeping fake listings off Google Maps?
A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive.
The post Is Google really keeping fake listings off …
Link building: Preliminary research and analysis
Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy.
The post Link building: Preliminary research and analysis appeared first on Search Engine Land.
Please visit Search Engine Land for…
SearchCap: Google link tool bug, product images schema & AdWords livestream
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google link tool bug, product images schema & AdWords livestream appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google announces similar items schema for image search on mobile
New search feature covers small group of product types now, but Google says it will expand in the coming months.
The post Google announces similar items schema for image search on mobile appeared first on Search Engine Land.
Please visit Search Engin…
Strategies for capturing ‘made in the USA’ searches
Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for organic and paid search marketers on how to best showcase this quality in organic and paid search results.
The post Strategies for capturing ‘made in the…
Please visit Search Engine Land for the full article.
Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23
Says updates will touch on simplified measurement, improved targeting and ways brands are starting to use Google Assistant.
The post Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23 appeared first on Search Engi…
Submit URLs to Google in Google’s search results
Google has added a new location to submit URLs to their index. Where is it? In the search results.
The post Submit URLs to Google in Google’s search results appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.