[Reminder] Live webinar: 5 hot trends in advanced analytics
Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations,…
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SearchCap: Google Project Owl, trillions of searches & local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Local search update: ‘Best’ filter invading the local pack
We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’
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Evaluating PPC talent, part 1: Where to begin
How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.
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Content and links: It really does take a village
Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign.
The post Content and links: It really does take a village appeared first on Search Engine Land.
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Google reaffirms 15% of searches are new, never been searched before
Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before.
The post Google reaffirms 15% of searches are new, never been searched before appeared first on Search Engine Land.
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Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.
The post Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content appeared first on Search Engine…
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Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these…
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SearchCap: Bing Shopping feeds, Google HTTPS & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Shopping feeds, Google HTTPS & local SEO appeared first on Search Engine Land.
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4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course
Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young’s observations may help these brands improve their visibility.
The post 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course appeared…
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Bing Shopping Campaigns get inventory feeds, search query reports at product level
New updates are aimed at enabling timely feed uploads and informing title optimization.
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Be a mad scientist to be more successful in local SEO
The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point.
The post Be a mad scientist to be more successful in local SEO appeared f…
Moz report: 50% of page one search results are HTTPS
Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017.
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Earth Day Google doodle offers up conservation tips to help save the planet
Google is using today’s doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute.
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Google Analytics 360 & the Move to Enterprise Analytics
As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you…
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SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners appeared first on Search Engine Land.
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Bing updates its DMCA take-downs and copyright removal process
Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs.
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5 must-dos for SEO beginners
If you’re new to SEO, or if it isn’t your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks.
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Google sets machine learning loose on new ‘Smart’ display campaigns
Automation take over essentially every aspect of this new campaign format.
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How to add schema markup to your site using Google Tag Manager
Want to add strucured data markup to your site, but don’t have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps.
The post How to add schema markup to you…