How to optimize for voice search
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.
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SearchCap: Google job search, metrics on search update & cheese doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Is Google testing its own jobs search engine?
In the market for a new job? Google appears to be testing a new search feature just for you.
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6 key paid search trends from Merkle’s Q1 2017 report
Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more.
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Google launched more than 1,600 new changes in search last year
Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests.
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Google doodle celebrates Marie Harel, the inventor of Camembert cheese
Check out the cheesy Google logo on their home page today.
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The future of local discovery
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.
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Search in Pics: Bing body painting, Google airplane seat room & hallway race track
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google meeting room that looks like an airplane: Source: Instagram Bing body…
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SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Report: Google Assistant bests rivals for questions answered and overall accuracy
Cortana was second for questions answered, Alexa second-best for accuracy.
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What your paid search KPI says about you
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities?
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Bing Ads rolls out Merchant Promotions for Shopping campaigns in US
The program, coming out of pilot, spotlights offers in Bing product ads.
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IAB: Paid search was 48 percent of total digital spend in 2016
Spending declined on the desktop but grew by nearly $6 billion overall because of mobile.
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Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains
The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains.
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Keyword tiering: A systematic way to juggle your AdWords priorities
Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.
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SearchCap: Google Home recipes, app indexing & Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Home recipes, app indexing & Doodles appeared first on Search Engine Land.
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Simple tips to get your app indexed, ranked & installed
Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results.
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Google Home now helps you cook over 5 million recipes
Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google Assistant.
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Cassini spacecraft’s grand finale at Saturn depicted in Google doodle
Google’s out-of-this-world doodle depicts the Cassini Spacecraft taking a photo shoot of Saturn and its rings.
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Take a deep dive on search and social. Attend a workshop at SMX Advanced.
SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use…
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