Why e-commerce SEO is NOT a one-shot wonder
Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list.
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Don’t underestimate the power of advanced filtering when analyzing crawl data
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
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Using call and SMS data to drive new customers
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to…
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SearchCap: Google authority score, hotel reviews & Bing image backstory
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google’s Chrome will add new ‘Not secure’ warnings later this year
Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.
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Bing now sharing backstory of its home page photo & gallery of past pictures
In addition to a summary of the picture, Bing is also including a map of where the picture was taken and the option to like, download and share the image.
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5 steps to success for low-conversion-volume accounts in AdWords
You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.
The post 5 steps to success f…
New Google test shows hotel reviews grouped by traveler type & categories
Google tests hotel reviews summarized by categories: rooms, location and service & facilities and traveler types — couples, families, solo and business travelers.
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5 ways SEO experts say you should optimize for RankBrain
It may be difficult to optimize for RankBrain, but that doesn’t mean it’s impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry.
The post 5 ways SEO experts say you should optimize for RankBrain a…
How Google assesses the ‘authority’ of web pages
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.
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SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions appeared first on Search Engine Land.
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3 predictions about the future of SEO
What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.
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New Google pilot tests Shopping ads on the Display Network
Ads will start appearing first on fashion and home design sites.
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The great big list of landing page tests to try
Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in!
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Don’t miss SMX Advanced this year. Register now & save $400!
The 10th edition of SMX Advanced, promises once again to deliver fast-paced, Q&A-packed sessions that don’t stop to cover the basics. Less than 40% of tickets are left and are going fast. Reserve your seat now before prices increase Saturday, May 13. Search continues to evolve rapidly and SMX…
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IAC buying Angie’s List, will combine with HomeAdvisor into new public company
The two companies will create a home services lead-gen powerhouse.
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Time’s up! MarTech is here and it’s your last chance to attend
In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: to illuminate successful real-world practices at…
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How to Create the Ultimate Marketing Plan
Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective mar…
SearchCap: Google similar audiences, display network & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google similar audiences, display network & voice search appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google rolls out similar audiences for Search and Shopping
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
The post Google rolls out similar audiences for Search and Shopping appeared first on Search Engine Land….