Start Listening! 7 Real-World Tips for Better Social Engagement
Pepsi….Fox News….Uber. Look at recent headlines and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social…
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SearchCap: Google ranking study, mobile image search features & link authority
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Study: Top-ranking page in Google ranks for a thousand other queries, too
Should you optimize a single page for one keyword phrase? This study might say otherwise.
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Relevance vs. authority: Which link has more value? (Part 1)
When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance.
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Google mobile image search adds new quick filters
Google image search on mobile has added quick filters for latest images, GIFs, clip art, colors and copyright usage.
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Teachers’ Day Google doodle celebrates educators across the US
Google says it’s taking today, “… to appreciate those who dedicate their lives to encouraging our intellectual development.”
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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consum…
SearchCap: Google fake news, Yext IPO & Google answers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
In this week’s podcast, we discuss Google’s efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results.
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Register for SMX Advanced this week: reserve your spot & save $400
It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend, and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates. The most…
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Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement.
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3 tactics we’re using for Answer Boxes
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.
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Call for entries: The 2017 Search Engine Land Awards
The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.
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The Yext IPO and the triumph of local SEO
The global market for local listings management may be worth up to $50 billion.
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SearchCap: Google shortcuts, SEO myths & search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search in Pics: Google net, indoor clothesline & light fixture
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor clothesline: Source: Instagram Trapped in the Google net:…
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3 logical myths about rankings that can destroy a business
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe.
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What to look for in a paid media campaign management tool
Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign man…
Google shortcuts use personalization and rich content to build next-gen local discovery tool
Machine learning-driven results entirely bypass the traditional search box.
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SearchCap: e-commerce SEO & crawl data analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: e-commerce SEO & crawl data analysis appeared first on Search Engine Land.
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