How to build an SEO strategy to dominate your market
Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach.
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Why the Google Search Network isn’t working for your B2B business
Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.
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Mother’s Day 2017 Google doodle celebrates all moms – even cactus moms
Google’s animated image of a cactus caring for her cactus-offspring leads to a search for “Mother’s Day 2017.”
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New RLSA Strategies for Search Marketers
Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid…
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SearchCap: AdWords keyword bids suggest, SEO vs PPC & auditing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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4 critical areas to consider when performing AdWords audits
AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes!
The post 4 critical ar…
Google is rolling out new keyword bidding suggestions in AdWords
The new feature shows suggested bids for various page positions.
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SEO vs. PPC: Pros, cons & an integrated approach
Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.
The post SEO vs. PPC: Pros, cons &…
Search in Pics: Google tower viewer, metro train hallway & ceiling of balls
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google tower viewer: Source: Instagram YouTube balloon bike: Source:…
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SearchCap: Bing Ads standard text ads, canonical tags & relevancy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Relevance vs. authority: Which link has more value? (Part 2)
In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority.
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Let’s get visual: Shopping from within images
Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users.
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Bing Ads: Standard text ad support to end July 31, 2017
Advertisers will not be able to edit old STAs or create new ones after that date.
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Canonical tags are easy, right? What’s the worst that could happen?
Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation.
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SearchCap: eCPC AdWords Changes, Google event search & Google algorithm updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: eCPC AdWords Changes, Google event search & Google algorithm updates appeared first on Search Engine Land.
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Google rolls out new event search feature on app & mobile web
Searches for events will now surface a list of activities that include location and date details.
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Weathering the Google storms
Columnist Bobby Lyons explains his method for gauging the impact of a Google algorithm update and using these insights to discover opportunities for improvement.
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The best-kept AdWords secret: AMP your landing pages
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.
The post The best-kept AdWords secret: AMP your landing pages…
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Change to AdWords Enhanced CPC removes bid cap to account for location & audience
The change could impact campaigns differently depending on campaign type.
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Wanted: Session ideas for SMX East
We want your input to help us plan our upcoming SMX East conference, which will be taking place on June 14-15, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show,…
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