Richard Oakes Google doodle honors activist who championed rights of the American Indian
Throughout the 1960s and 1970s, Oakes organized peaceful demonstrations aiming to give American Indians the right to control their lands.
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Stop overloading your Local SEO content!
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.
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7 Real-World Tips for Better Social Engagement
Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with…
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SearchCap: Google app rankings, hotel ads, AMP analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing Remarketing: The best-kept marketing secret
Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ.
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A fresh perspective on SEO for B2B companies
It’s no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth explains why B2B companies need to think differently about SEO.
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Google Hotel Ads now showing nightly price trends
Shows best prices for one-night stays by day when data is available.
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Google announces Assistant app-discovery channels, broad ranking factors
It’s early, but Google will soon need to rank Assistant apps, too.
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Search in Pics: Google bike to work, Dooglers treats & Google’s shhhh wall
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google (Dooglers) dog treats: Source: Instagram Louis Gray selling Androids:…
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Google Analytics is unifying user IDs from AMP & non-AMP pages
Some metrics will be effected as the change rolls out.
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SearchCap: Offline conversion imports for AdWords, Google My Business updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Now you can schedule offline conversion imports in AdWords
Imports from files can be scheduled daily or weekly.
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7 unannounced updates to Google My Business we’ve seen in 2017
Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes.
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Using search and social to support TV advertising
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads.
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5 strategies to improve your ad copy
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions.
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Is it time to consider local marketing automation software?
More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits…
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SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle appeared first on Search Engine Land.
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Google Assistant comes to iPhone, adds alerts, hands-free calling & more
Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.
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Google confirms “Google for Jobs” job search rolling out in coming weeks
After weeks of testing, Google has finally confirmed at Google I/O they are rolling out a job search feature.
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Google announces Google Lens, an AI-powered visual search tool
At today’s Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to Google Assistant and Google Photos.
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