MarTech is coming! MarTech is coming! To Boston Oct. 2-4
Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more…
Spotted: AdWords reporting dashboards that can be scheduled & shared
Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor.
The post Spotted: AdWords reporting dashboards that can be scheduled & shared appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Crafting a successful holistic search approach
Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.
The post Crafting a successful holistic search approa…
New study on featured snippets within Google reveals growth & optimization techniques
Study shows nearly 30% of the Google results have featured snippets.
The post New study on featured snippets within Google reveals growth & optimization techniques appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The consumer decision journey in the increasingly complex search retail marketplace
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.
The post The consumer decisi…
AdWords gets Google Optimize & Google Surveys 360 integrations
Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists.
The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
New RLSA Strategies for Search Marketers
Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid…
Please visit Search Engine Land for the full article.
SearchCap: Google AdWords AMP, in-market audiences & Google black test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The big SMX Advanced preview
Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new…
Please visit Search Engine Land for the full article.
Google will automatically convert display ads to AMP, test AMP landing pages for Search
Company says AMP ads can load up to 5 seconds faster than standard display ads.
The post Google will automatically convert display ads to AMP, test AMP landing pages for Search appeared first on Search Engine Land.
Please visit Search Engine Land for…
Voice, mobile & apps: Get the latest on Google’s search developments at SMX
Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the…
Please visit Search Engine Land for the full article.
Google is testing variations of black links in search results
Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface…
Want more links? Be more likable.
Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links.
The post Want more links? Be more likable. appeared first on Search Engine Land.
Please visit Search Engi…
Stop oversimplifying everything!
The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet.
The post Stop oversimplifying everything! appeared first on Search Engine Land.
Please visit Search Engine Lan…
Google is extending in-market audience targeting to Search campaigns
Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories.
The post Google is extending in-market audience targeting to Search campaigns appeared first on Search Engine Land.
Please…
SearchCap: Bing local bots, Yelp conversion & Google I/O recap
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing local bots, Yelp conversion & Google I/O recap appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing launches bots for local businesses
Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.
The post Bing launches bots for local businesses appeared first on Search Engine Land.
Please visit Search Engine Land for the full artic…
[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.
The post [Podcast] The Google I/O 2017 recap: Lens, Assistant & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Study argues Yelp drives higher conversions than Google and Facebook
92% of respondents said they made a purchase after visiting the site.
The post Study argues Yelp drives higher conversions than Google and Facebook appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
5 reasons why websites still matter to local search in 2017
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.
The post 5 reasons why websites…