Focus on these 5 areas to deliver big results in e-commerce SEO
Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson.
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Josephine Baker Google Doodle honors Jazz Age icon & highlights her civil rights work
Born on this date in 1906, Baker was one of the most photographed women of her time.
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Learn best practices for mobile search and in-store sales
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…
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SearchCap: Google ends ODP description, EU fines Google & local best practices
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Business profile and review best practices from TripAdvisor and Yelp
Businesses that complete their profiles see 5x the customer leads each month.
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Gilbert Baker Google doodle celebrates LGBT-rights activists & creator of the iconic rainbow flag
In honor of Gay Pride Month, Google has adorned its LGBT-related search results with rainbow flag imagery.
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Google officially stops using DMOZ for source of search results snippets
With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description.
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EU ready to fine Google billions in shopping search antitrust case [Report]
In one of three active cases, the company faces potential fines of up to $9 billion.
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How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.
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Search in Pics: Google big beach chair, street view cake & game room
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google street view 10 year anniversary cake: Source: Twitter Google game…
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SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing Visual Search lets you search specific objects within images
Bing joins Google, Pinterest and others in upgrading its image search capabilities.
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Microsoft expands its Bing Rewards loyalty program to the UK
Bing’s incentive program will also launch in France, Germany and Canada soon.
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Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition.
The post Don’t be tardy! Back-to-school searching starts in July — plan campaigns now…
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Is your information architecture costing your e-commerce web shop millions in lost sales?
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure.
The post Is your information architecture costing your e-commerce…
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SearchCap: Google’s latest Smart Bidding option, Zaha Hadid Google Doodle & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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7 great reasons to attend SMX Advanced in 2 weeks
Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a…
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Google adds Maximize Conversions automated bid strategy in AdWords
The newest Smart Bidding option aims to increase conversion volume and will spend a campaign’s daily budget in pursuit of that goal.
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Google’s latest search update gives art lovers a deeper dive into the masterpieces
Google’s Search team worked with its Arts and Culture team to improve art-related searches and create a new Street View feature for art museums.
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How to use SEO to influence B2B buyers at every stage of the buyer’s journey
Columnist Nate Dame notes that these days, B2B purchasers are performing as much as 90% of the buyer’s journey on their own. Are they consistently finding your brand along their journeys?
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