Early performance results from Google’s update to close variants
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.
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Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument
To mark what would have been Fischinger’s 117th birthday, Google has designed a digital instrument that lets users create musical compositions.
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Survey: 43% of marketers say 75% of their content isn’t being consumed
Enterprise survey shows big gap between awareness and execution.
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SearchCap: Pinterest Lens, SEO budgets & reviews user behavior
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Pinterest’s Lens update adds a Snapchat-style look and a fashion sense
Pinterest is making its image-scanning visual search tool easier to use and more useful for outfit ideas.
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How SEO can create budget efficiencies in paid search campaigns
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.
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Summer solstice 2017 Google doodle marks the longest day of the year
To celebrate today’s summer solstice, Google has brought back the animated mouse featured in its spring solstice doodle in March.
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Plea…
Reviews & other UGC more influential for consumers than search engines & ads [Study]
After ratings and reviews, search engines had the greatest influence on buying behavior.
The post Reviews & other UGC more influential for consumers than search engines & ads [Study] appeared first on Search Engine Land.
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SearchCap: Google job schema, Google mobile first & the SEO movie
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google job schema, Google mobile first & the SEO movie appeared first on Search Engine Land.
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Google adds a fidget spinner to its basket of Easter eggs
As if the internet wasn’t already a big enough distraction, Google queries for “spinner” now return an interactive fidget spinner at the top of results.
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‘SEO: The Movie’ aims to trace the rise of internet marketing
Documentary features stories from the early days of SEO, as told by some of the industry’s well-known pioneers.
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Advanced testing: What 4,000 A/B tests can teach you
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program.
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Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout
Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change.
The post Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout appeared firs…
What link builders really want you to know
Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.
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Pleas…
Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends
We discussed audience, AMP, attribution and much more with Google’s head of search ads.
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Google’s job listings search is now open to all job search sites & developers
Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings.
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Searching for a call analytics platform?
Enterprise Call Analytics Platforms: A Marketer’s Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors and their customers. Included in this 39-page report are profiles of 12 leading call analytics vendors, pricing charts,…
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SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search appeared first on Search Engine Land.
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No more ‘OK Google’: Cortana can now be the default assistant on Android
It’s Cortana you’ll get when you long-press on the home button.
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7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search.
The post 7 changes by Facebook that make it a real …