Google Maps will use crowdsourcing to identify wheelchair-accessible locations
Anyone can now add accessibility information to places on Google Maps or business listings in search.
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Fix your outbound link problem in a single workday
Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links — without getting rid of the ones that are helping you.
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7 most important SEO focus areas for colleges and universities
For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season.
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Google Posts are removed after 7 days, with one exception
Google has confirmed with Search Engine Land that you need to make sure to keep your Google Posts up to date in order to ensure you have fresh messages in your local panel.
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SearchCap: SEO success, AdWords spreadsheets & July Fourth
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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This script automates adding any AdWords data to a Google spreadsheet
Feeling bogged down by all the reports you need to create for your AdWords campaigns? Columnist Frederick Vallaeys has put together a script that may help.
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SEO case study: Zero to 100,000 visitors in 12 months
Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website — without using any tricks or hacks.
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Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather
Created in 1916 by President Woodrow Wilson, the U.S. National Park Service is often cited as America’s best idea.
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SearchCap: YP acquired, PPC trends & tennis Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournament
The animated image, designed by Gerben Steenks, leads to a search for Wimbledon championship.
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The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here’s a look at the paid search changes that mattered most.
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How to determine if that ‘free audit’ solicitation email is legit
It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams — and how to get basic website audit information for free.
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More content, less traffic: Part II
Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide.
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Dex Media acquires YP Holdings to expand its SMB marketing automation platform
New company, to be called DexYP, says it will keep YP.com local search directory alive.
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Want To Speak At SMX East? Here’s How
The agenda for our upcoming SMX East show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on October 24 – 26 at Jacob K. Javits Convention Center in New York City. To increase the odds of being selected, be sure to read the…
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SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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A winning process yields winning results: Conversion optimization tips from SMX Advanced
Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced.
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LISTEN: Danny Sullivan reflects on 21 years covering the search industry
In this week’s podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he’s stepping away now.
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Victor Hugo Google doodle marks publication of the French novelist’s classic, ‘Les Misérables’
Designed by Sophie Diao, today’s doodle includes five images depicting some of Hugo’s best known work.
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AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts
See what Google wants you to pay attention to and create your own warnings based on your business rules.
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