SearchCap: Sales funnels, search pics & editorial changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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An update on executive changes on the editorial team
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
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How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
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Search in Pics: Google indoor race track, dog at work & yummy cake
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Dog working at Google: Source: Instagram Google cake: Source: Instagram…
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SearchCap: Google local messaging & booking, business insights & crawl spikes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Rand Fishkin to step away from day-to-day operations at Moz
Moz’s founder is moving into an advisory role at the company early next year.
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Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]
Site owners really don’t know the full story about who, or what, is crawling their sites until they analyze their server logs. Columnist Glenn Gabe shares a case study that illustrates some insights to be gleaned from a server log file analysis.
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Google adds booking for spa and salon appointments from Search & Maps
The Reserve with Google program makes it possible to book appointments right from Google.
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7 features you’ll only find in the new AdWords interface
Advertisers getting used to working in the new UI will find some bonus capabilities.
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12 things to know to succeed with Google Posts
Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature.
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SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.
Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land’s SMX East, October 24-26 in New York City. The agenda is packed with 50+ sessions and led by search marketing experts in paid search advertising, search engine optimization, conversion and…
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The AMP is a lie
Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.
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Google My Business updates insights email sent to businesses
Check out the new, fancy emails Google is sending businesses with analytics for their local listings.
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Google begins rolling out messaging feature within Google My Business
You can now message with your customers directly via your Google local panel in mobile search.
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SearchCap: Google job FAQ, Search Console data issue & voice purchases
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google job FAQ, Search Console data issue & voice purchases appeared first on Search Engine Land.
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SEM growth hack #4: Grow ROI with cross-channel optimization
Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.
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Google publishes new FAQ on job search postings for webmasters
Google’s Mariya Moeva answered some of the top questions webmasters and SEOs have around marking up their job listings for Google’s new jobs for search.
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Report: 43% of millennials have made a voice-device purchase in past year
Also, Kayak introduces ability to book a hotel room through Alexa devices.
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Eiko Ishioka Google doodle pays homage to the Japanese artist & costume designer
Ishioka’s costume design work on the 1992 film “Bram Stoker’s Dracula” won her an Oscar.
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Google says it lost 20 days of data of new Google Search Console users
Did you recently sign up for Google Search Console? Well, you might be missing some important data.
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