How to effectively segment accounts with multiple locations
What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting.
The post How to effectively segment account…
Search in Pics: Google champagne glass, mouthwash & trees holding up office
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google champagne glass: Source: Twitter Google mouthwash: Source: Twitter…
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Best Practices for Building an On-Demand Content Strategy
We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective o…
SearchCap: Google quality raters update, Google shopping cards & mobile-first
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google quality raters update, Google shopping cards & mobile-first appeared first on Search Engine Land.
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Designing content for the mobile-first index
Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas.
The post Designing content for the …
Top 6 tips for SEO for SaaS
Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips.
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Not ad creep: Images labeled ‘Product’ in Google Images part of new badges markup
The “Product” badges have the look of an ad, but are powered by rich markup schema.
The post Not ad creep: Images labeled ‘Product’ in Google Images part of new badges markup appeared first on Search Engine Land.
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Dolores del Río Google doodle celebrates iconic film star from Golden Age of Mexican cinema
Del Río is credited with being the first Latin American actress to become a major Hollywood film star.
The post Dolores del Río Google doodle celebrates iconic film star from Golden Age of Mexican cinema appeared first on Search Engine Land.
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Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters
Stores are shown in cards instead of a list.
The post Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters appeared first on Search Engine Land.
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Google updates quality raters guidelines with details around non-English language web pages
Google made some small tweaks to their quality raters guidelines on July 27, 2017. The previous update, on March 14, 2017, was much larger.
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SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
This script creates Google Slides with AdWords data to automate your presentation-making
Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation.
The post This scri…
16 common on-site SEO mistakes you might be making right now
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues!
The post 16 common on-site SEO mistakes you might be making right now appear…
Google adds new ‘save’ & bookmarking feature, which you can access in a new hamburger menu
Google makes another attempt at allowing users to save their search results to a single location.
The post Google adds new ‘save’ & bookmarking feature, which you can access in a new hamburger menu appeared first on Search Engine Land.
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SearchCap: Google image badges, Google Search Console beta reports & keyword research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google image badges, Google Search Console beta reports & keyword research appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search marketers plan to attend SMX East to become martech trailblazers
We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent a…
3 ways to use search query data from Google Search Console
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report.
The post 3 ways to use search query data from Google Search Console appeared first on Search Engine Land.
Pl…
Google releases details on new beta Search Console reports
Google has confirmed they are working on a beta of the new Google Search Console and shared some new reports they are offering to beta testers.
The post Google releases details on new beta Search Console reports appeared first on Search Engine Land.
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How to do advanced page-level keyword research
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis.
The post How to do advanced page-level keyword research appeared first on Se…
Google Image Search adds badges for recipes, videos, products and animated images
Google will now show you if an image in their search results is a GIF or video or recipe with a small little badge on the corner of the image.
The post Google Image Search adds badges for recipes, videos, products and animated images appeared first on…