Search marketers save $400 on SMX East until this Saturday!

Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate…

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AdWords app-install campaigns to sunset as Universal App Campaigns take over

Google says Universal App Campaigns are now delivering 50% of app downloads across its network.

The post AdWords app-install campaigns to sunset as Universal App Campaigns take over appeared first on Search Engine Land.

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Google adds 30 languages to voice search & makes it possible to use emojis with voice typing

Included among the new languages are Swahili and Amharic, two of the most popular African languages.

The post Google adds 30 languages to voice search & makes it possible to use emojis with voice typing appeared first on Search Engine Land.

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6 tips for using location information to boost conversion

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.

The post 6 tips for using location information to boost conversion appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

6 tips for using location information to boost conversion

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.

The post 6 tips for using location information to boost conversion appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google is bringing the funk with a doodle & digital turntable marking the birth of Hip Hop music

“Hip Hop was disruptive,” says YouTube’s head of music. “It shows that people in any situation have the ability to create something powerful and meaningful.”

The post Google is bringing the funk with a doodle & digital turntable marking the birth of Hip Hop music appeared first on Search…

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Breaking news: When AMP goes through the roof

Columnist Barb Palser says many big news stories are now consumed primarily in AMP format.

The post Breaking news: When AMP goes through the roof appeared first on Search Engine Land.

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3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week!

Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust. Here’s what to expect October 24–26 in NYC:…

Please visit Search Engine Land for the full article.

What are the risks for businesses that are getting fake reviews on Google?

Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines — you’re breaking the l…