SearchCap: How to choose the perfect domain, website load time tips & more
Below is what happened in search today, as reported on and from other places across the web.
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Google announces AMP speed and viewability enhancements for ads
Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.
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Report: 57% of traffic now from smartphones and tablets
BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time.
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10 tips for choosing the perfect domain
When it comes to choosing a domain name for your business, you’ve got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.
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Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
Google’s upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains.
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Data: Consumers grow more demanding, impatient as brands fall behind
Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying.
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SearchCap: Google news changes, video previews in search & Search Console data issue
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google’s Great American Eclipse 2017 doodle offers fun facts about today’s big event
In addition to offering tips on how best to view and photograph today’s eclipse, the doodle leads to a search for “solar eclipse science.”
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How to improve your SEO with user-friendly interlinking
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience.
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Optimized store landing pages: An important part of local search strategy
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.
The post Optimized store landing pages: An important part of local search strategy …
Google auto-playing video previews in search results carousel on Android
Google is now showing six-second video previews in the search results delivered on Android devices.
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Wonky Google Search Console data attributed to a logging issue last week
Are you seeing funky data in the Google Search Console? Here is what may be happening.
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Google making renewed effort to help news publishers drive more subscriptions
Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles.
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SearchCap: Google chrome warnings, Facebook marketplace & SEO data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Facebook expands Marketplace categories and content in new push for growth
Businesses will now be able to have their content featured in Marketplace.
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Bridging data and action: How to create killer reports
Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips and tools below to create powerful, useful reports that drive results.
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What teen fiction can teach you about writing ad copy
What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.
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Search in Pics: Mutt Cutts mobile, Google dog chair & Noogler hat shelf
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Mutt Cutts mobile: Source: Twitter Noogler hat shelf: Source: Instagram…
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Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’
Have forms, login fields and other input sections on your HTTP website? Chrome is going to mark them as not secure.
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SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom appeared first on Search Engine Land.
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