Your account structure might be hurting performance. Here’s why (and how to fix it)

Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.

The post Your account structure might be hurting performance. Here’s why (and how to fix it) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Advanced budget management made easy with scripts

Budgets can be a real pain point for PPC advertisers, especially when allocating that budget over multiple campaigns. Luckily, columnist Frederick Vallaeys has a few AdWords scripts that can help you manage your monthly budgets more effectively.

The p…

Google says we don’t need no stinking location modifiers… or do we?

Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses.

The post Google says we don’t need no stinking location modifiers… or do…

Please visit Search Engine Land for the full article.

Google Home partnership with Condé Nast’s Vogue offers new model for publishers

It points the way toward a new form of “interactive audio” with provocative branding, content and commerce possibilities.

The post Google Home partnership with Condé Nast’s Vogue offers new model for publishers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google Maps Android app adds ‘find parking’ feature to show you nearest parking garage

Starting today, Google Maps users can tap the “find parking” button on the Android app to see a list of parking garages and lots in 25 US cities.

The post Google Maps Android app adds ‘find parking’ feature to show you nearest parking garage appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google upgrades flight and hotel search to provide price grid views & more

Google’s new features can help you find the perfect route and most economical prices for your upcoming trips.

The post Google upgrades flight and hotel search to provide price grid views & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels

A search bar and multiple product listings are part of the update.

The post Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels appeared first on Search Engine Land.

Please visit Search Engine Land for the full arti…

Live Chat Best Practices for Conversion Rate Optimization

As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could read your website visitors’ body language while they are browsing — and better understand which visitors you can profitably engage with…

Please visit Search Engine Land for the full article.