August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in
Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know about the ‘Hawk’ update, which seems to have killed some of the changes we saw with Possum.
The post August 22, 2017: The day the ‘Hawk’ Google local algorithm…
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SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes
Below is what happened in search today, as reported on and from other places across the web.
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Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization
Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Ma…
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.
The post Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update appeared first on Search Engine Land.
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Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.
The post Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes appeared first on Search Engine…
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Search in Pics: Google microphones, outdoor yoga & Google Play Android statue
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google microphones: Source: Instagram Google yoga outdoors in water: Source:…
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Google rolling out support for AMP landing page in AdWords search campaigns globally
All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.
The post Google rolling out support for AMP landing page in AdWords search campaigns globally appeared first on Search Engine Land.
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SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps
Below is what happened in search today, as reported on and from other places across the web.
The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.
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Google has invited more beta testers to the new Google Search Console
Were you invited to try out the new Google Search Console beta? Google just sent out new invites yesterday.
The post Google has invited more beta testers to the new Google Search Console appeared first on Search Engine Land.
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Google Attribution: Is Google stepping in because no one else would?
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new pro…
6 things you need to know about Google’s Q&A feature on Google Maps
Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature.
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SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments
Below is what happened in search today, as reported on and from other places across the web.
The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.
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New goodies for online retailers at SMX East
If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features…
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20 of Google’s limits you may not know exist
Don’t get caught off guard by limitations you weren’t aware of! Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts.
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Bing Ads now shows remarketing bid adjustment suggestions based on CPA data
Suggestions are available in the Opportunities tab.
The post Bing Ads now shows remarketing bid adjustment suggestions based on CPA data appeared first on Search Engine Land.
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Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data
Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing.
The post Alert! Abnormal organic CTR detected. Automati…
Mobile & desktop SEO: Different results, different content strategies
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.
The post Mobile…
Top European court’s ruling might embolden US tech companies to challenge regulators
The European Court of Justice rebuked a lower court for failing to properly consider Intel’s arguments in a nearly decade-old case.
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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.
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When it ‘can’t answer that,’ Alexa begins recommending third-party skills
The move appears to be an attempt to broaden the device’s utility and better compete with Google’s search capabilities.
The post When it ‘can’t answer that,’ Alexa begins recommending third-party skills appeared first on Search Engine Land.
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