AMP links at large: What’s a publisher to do?
If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms.
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The limitations of Google AdWords demographic targeting
Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy.
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Report: Google beats Amazon for product-search reach, but rival sees greater loyalty
56% of US, UK, German and French shoppers use Amazon as a starting point.
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Customizable, collaborative dashboards to arrive within AdWords
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.
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Pleas…
SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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How to conduct an SEO content audit
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs.
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Report: Google ending ‘first click free’ to help publishers boost subscriptions
The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue.
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A search marketer’s view of Facebook’s advertising platform
Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory.
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New Google link study shows links are as important as ever for ranking well in search
A link study done three years in a row shows how links continue to be a powerful ranking signal and will likely remain that way.
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Facebook will stop displaying Instant Articles within Messenger
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.
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SearchCap: Yelp hits Google again, link building & SMX East preview
Below is what happened in search today, as reported on and from other places across the web.
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Yelp says Google violated ‘do not crawl’ provision of 2013 FTC settlement agreement
Reportedly, numerous Yelp business images were found in Google Maps.
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Fake news! How to recognize bad advice in link building and SEO
Overloaded with content? Julie Joyce explains why it’s essential for SEOs and link builders to learn how to wade through a sea of potential misinformation.
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Here’s your preview of what to expect next month at SMX East
Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing…
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The rise of personal assistants
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics.
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Pl…
SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list
Below is what happened in search today, as reported on and from other places across the web.
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Announcing the shortlist of 2017 Search Engine Land Awards nominees
For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult, as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals around the world. Michelle Robbins, the…
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Report: Google to appeal $2.7 billion EU fine
Google still required to make changes to search results during appeal process.
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Google shuts down Fetch As Google for mobile apps
Google begins removing app indexing features from within Google Search Console.
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Maximizing the potential and value of your SEO team
Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand.
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