An integrated approach: From SEO to PPC and beyond
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year.
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Google iOS app now makes related content suggestions
An expandable carousel at the bottom of the page will show related stories and content pages.
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Google gradually limiting search ads on addiction treatment queries
Another side effect of the opioid epidemic: A marketing environment ripe for abuse.
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Amalia Hernandez Google doodle celebrates the Ballet Folklorico de Mexico founder
Today would have been the dancer and choreographer’s 100th birthday.
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Google Search lets readers find e-books at their local libraries
The new search feature is currently available on mobile.
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SearchCap: Google EU offer, SEO mistakes & YouTube ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Keys to Driving Webinar Registration and Attendance
Are you getting enough people to register and attend your webinars? A webinar is one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ev…
The YouTube Ads perk you didn’t know existed
Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising.
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5 easy-to-miss SEO mistakes blogs make
Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make.
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Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation
Submission appears similar to its earlier, unsuccessful settlement proposal.
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Samuel Johnson Google doodle honors author behind ‘The Dictionary of the English Language’
Johnson spent nine years compiling his dictionary before it was published in 1755.
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SearchCap: Bing fact checking, Google mobile tips & Bing agency awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards
Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency Awards event celebrated “the practice of search” by recognizing key executives and agencies.
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Competitive analysis: Making your auction insights work for you
Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.
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Bing now officially supports Fact Check label with ClaimReview markup
About a year after Google began showing fact labels in search, Bing has officially begun showing the label in their own search results.
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Search in Pics: Google massive leather chair, inside the Google subway car & babywear
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Inside the Google subway car on the Chicago rooftop: Source: Instagram…
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Leading up to the mobile-first index, Google has some advice
Want to take your mobile site from an m-dot to responsive? Here is how Google recommends you do it.
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Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.
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Compare 16 local marketing automation platforms
Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly…
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SearchCap: Amp links at large, Google AdWords demographic targeting & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.
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